3 Ways to Spring Clean Your Blog

Posted by Alexa Oliver

Mar 26, 2015 8:06:41 AM

Content management systems such as HubSpot are an asset for managing your blog. From one interface, you can do everything possible to make sure your blog is running smoothly.


Unfortunately, even a well working system has posts slip through the cracks, either from an unfocused strategy, still trying to establish what works best, or simply due to a lack of maintenance. Any well-populated blog will eventually collect issues, and if left unchecked your blog could become an impossible to navigate behemoth that leaves readers frustrated instead of seeing you as a thought leader.


With spring officially starting (even if it might not look that way outside), what better time to get your blog in tip-top shape? Here are some key areas to focus on, to get the most polish for your elbow grease.


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Topics: blogging, content managment

10 Common Marketing Terms and Acronyms You Should Know (Part 1 of 2)

Posted by Claire Phillipowsky

Mar 24, 2015 4:14:52 PM

The marketing and communications industry is one where industry-folk, such as us, often use acronyms to refer to certain marketing-related terms. Why? Quite simply because: it allows us to be that much more efficient. (What’s a bathroom break?)


Joking aside, we know that an acronym can be an efficient way to communicate information, but it can leave people who aren’t in the industry understandably feeling a little left out. Here are 10 common marketing terms and acronyms that you might not be familiar with yet. Once you know more about what they are, you'll gain a greater understanding of their incredible capacity to benefit you and your business! So, read on and be prepared to impress those marketing-types (and your boss).




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Topics: Inbound marketing, marketing and advertising industry

What Sales or Inbound Marketing Strategy Works Best?

Posted by Scott Vetter

Mar 20, 2015 10:20:00 AM

Some people are naturally good at selling, but not anyone can do it. Despite the fact that a large portion of the business world is employed in some form of sales, few are truly good at it. It is a skill, and it is a discipline. Practiced by a professional, it is an art.

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Topics: Inbound marketing, business development, sales

Inbound Marketing: 5 Reasons For a Compelling Website

Posted by Dave Auten

Mar 17, 2015 1:26:00 PM

It’s easy to get excited about inbound marketing. Most small and medium enterprises can use more leads leading to more sales. Why else spend the time and money to put your business online? Expanding the physical limits of your sales force and your business address with the Internet can help grow your business.


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Topics: Inbound marketing, website design

3 Business Rules to Learn from Las Vegas

Posted by Scott Vetter

Mar 5, 2015 7:56:57 AM

Managing a business can often seem like a gamble, and the desire to win is what drives many business owners. Even though passion and the thrill of success can be great catalysts, management is a serious responsibility that deserves a rational approach. That being said, I was in Vegas recently (for a conference, honest), and realized that business managers and owners could take a page from the Vegas playbook. Here are three “rules” I observed.

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Topics: business development, brand experiences

Inbound Marketing: Not All Leads Are Equal

Posted by Dave Auten

Mar 4, 2015 5:54:00 PM

As your inbound marketing program fires on all cylinders an increased number of leads are coming through your website.  It is exciting to receive inbound-generated leads over and above those generated from your existing outbound sales efforts. This excitement must be tempered somewhat because all leads are not necessarily equal.


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Topics: inbound marketing methodology, lead generation

Communicating with and Marketing to Millennials and Gen Z in 2015

Posted by Claire Phillipowsky

Feb 25, 2015 5:27:00 PM

It is important to be aware that every generation thinks differently. They have different shared experiences that often lead to different beliefs and different values. Accordingly, different generations communicate and want to be communicated to differently. Gen Y and Gen Z are no exception to this rule. Though, they are both different in many ways, they share many important similarities that should not be ignored by companies who want their attention.

So, if you’re marketing to one of these younger audiences you should keep a few things in mind.

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Topics: communications, advertising

With Big Data, SMEs Need to Focus

Posted by Scott Vetter

Feb 19, 2015 9:30:00 AM

Humans have a huge thirst for knowledge, and over the millennia we’ve done our best to apply that knowledge to better our lives. (Not bad for the offspring of some single cell amoeba.) But these days, our inventiveness and “need to know” may have gotten the better of us. The Internet has made information consumption an addiction, and many of us junkies. Whether it’s an individual habitually checking Facebook or a corporation collecting and mining big data, the information society has changed the rules and it is difficult for small and medium sized enterprises (SME) to follow along, let alone lead the game.  

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Topics: online information, big data, Small-Medium Sized Businesses

Online Marketing: When to Inform, When to Sell

Posted by Dave Auten

Feb 18, 2015 11:30:00 AM

One of the greatest challenges in online marketing is knowing when to inform and when to sell. Many mid-sized enterprises struggle with this when creating content and designing visitor flow for their websites. 



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Topics: Inbound marketing, online marketing, website design

Facebook Is Getting Older and so Is Your Audience!

Posted by Sandy Benoit

Feb 13, 2015 10:16:00 AM

What do you think about when I say social media?

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Topics: twitter, social media, facebook, customer engagement, audience

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