Optimize Your Business for Online in 2015

Posted by Claire Phillipowsky

Dec 17, 2014 9:48:30 AM

As a business, it’s important to reflect on changes and trends in consumer behaviour and to consider projections in order to plan for the future. Trends in online behaviour, and e-commerce in particular, should be considered. There are a few that stand out:

 

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5 Reasons Why You Need a Better Website

Posted by Scott Vetter

Dec 12, 2014 12:28:59 PM

I spoke with the owner of a manufacturing company recently who asked “why should I invest money in a new website when I already have good clients and I don’t deal with the public?”

In another discussion, a client stated, “We need to keep our costs as low as possible, so perhaps we’ll look at a revamping the website next year.”

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Topics: sales strategy, website, marketing strategy, website design

Modern Selling: Are Salespeople Still Relevant?

Posted by Dave Auten

Dec 10, 2014 11:01:00 AM

A-B-C Always Be Closing!  Glengarry Glen Ross (1992)

It can be argued that there was a golden age for professional salespeople, harkening back to former days of sharp suits and big cars. Cartoon characters in loud clothes, pushy personalities with Svengali-like control, talking innocents into buying almost anything. Leonardo DeCaprio’s manic portrayal of the “Wolf of Wall Street”  shows a time where colourful personalities ruled the business roost. My favourite example is David Mamet’s 1992 film ( and Pulitzer Prize winning play) that features larger-than-life salespeople using questionable tactics to make sales. Alec Baldwin's iconic demon from the home office should not be missed!

 

 

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Topics: business, Selling

Ho, Ho, Ho! Should your Social Marketing get into the Holiday Cheer?

Posted by Sandy Benoit

Dec 5, 2014 10:37:11 AM

It's that time of year again!

 

Don't get me wrong, I love Christmas! But I love Christmas on December 25th, not right after Halloween! Let's not forget those Christmas songs that will be filling our eardrums for the next few weeks...

 

The decorations are up and the ''Before Christmas'' sales have begun. What about your business? Are you thinking of doing something special for the holidays? Are you wondering if you should? And if it is worth it?

 

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Topics: twitter, marketing, facebook, holiday marketing, YouTube, Christmas, Instagram

3 Ways to Increase Sales with Smarter Marketing

Posted by Scott Vetter

Nov 27, 2014 11:45:00 AM

Every company should be concerned with increasing sales. New prospects and sales are necessary to offset or at least smooth the natural ebb and flow of business; even mature companies with an established market share lose some business every year. If you’re not planning for some growth, your company will be shrinking.

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Topics: sales strategy, sales, Customer Service, Customer Satisfaction, automated marketing

Blogging Confidence: What Do Readers Need to Stay Interested?

Posted by Dave Auten

Nov 25, 2014 2:54:00 PM

It happens to all bloggers. That point where we ask ourselves, “Are people interested enough in my business blogging to keep reading?”  Or, “Why would anyone be interested in what I have to say?”

 

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Topics: blogging

Top 3 Reasons you Should Be Using Google+ to grow your business

Posted by Sandy Benoit

Nov 20, 2014 11:12:57 AM

How many social platforms are you using?

How many social platforms do you need?

And what about Google+? Are you considering it? Is Google+ the next big thing?

To summarize, Google+ can help your business interact with other industry players. As well, the Google+ business page is a functionality of Google+ directly geared to business owners. This tool helps you better benefit from your Google+ presence and have a page at your disposal that will allow you to promote your products and services. Now, here are 3 reasons why you should be using Google+ to grow your business.

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Topics: social media, Google, networking, google plus

National Associations: 3 Ways to Engage Your Members

Posted by Claire Phillipowsky

Nov 19, 2014 1:03:22 PM

National Associations: 3 Ways to Engage Your Members

 

As the staff of any national association knows, it is important to keep members informed, motivated and remind them of the importance/relevance of the association they belong to. Engaged members are members who care. Importantly, this engagement can also support your organization’s continued relevance and value to its members.

 

Though many members of associations automatically become members by default, meaning they don’t need to be persuaded to join or to remain members, associations should nevertheless strive to continuously prove their value to members. All members should feel like the association they are a part of is invested in them and that they matter. Further, it is important to provide members, new and old, with easy ways to relate to your association and find their place within it. Read on for three ways to engage members with their association.

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If Fashion Blogs are Dying, is Yours Too?

Posted by Scott Vetter

Nov 13, 2014 11:04:00 AM

In a recent Globe and Mail article entitled Why I Pulled the Plug on My Fashion Blog, accomplished fashion illustrator Danielle Meder explained her decision to stop regular blogging due to the commercialization of fashion blogging and social media  superceeding the practice of blogging. Certainly social media allows for quick and ongoing communication with less commitment than a blog. And, it would appear, the fashion industry is embracing this convenence and omnipresence that is free of the direct influence of fashion's corporate brands.

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Topics: blogging, branding, online marketing, communication

Content in Action: Growing Your Business

Posted by Dave Auten

Nov 11, 2014 9:21:00 AM

Content generation can show the world that your company is an authority in your niche. While this is an important step in establishing your online brand, sooner or later you are going to want to see a return on investment. Growth from new business is what it's all about.

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Topics: Inbound marketing, marketing automation, content marketing

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