Aug 15, 2014 5:11:00 PM
Aug 13, 2014 9:20:55 AM
Between Facebook business pages, LinkedIn company pages, Twitter, Instagram and Google+ accounts, there’s a lot to remember when it comes to representing your business on social media. Even harder, is ensuring that you don’t convey conflicting messages on different platforms.
Synchronizing your brand online, whether through text, image or tagline, is one of the most critical ways to present your business as capable and appealing to your market. For a few great examples, HubSpot lists some that have managed to stay ahead of the curve in 8 Businesses That Nail Social Media Brand Consistency.
Aug 11, 2014 11:55:32 AM
Business networking has been a staple in success strategy since the dawn of commerce. Some are naturals at it, some have to push their comfort zones, but all agree that relevant connections are the backbone of business.
Aug 8, 2014 1:13:00 PM
Perception is key in life as well as in business.
The manner is which humans perceive themselves, others, and behave is largely affected by the social context in question. So having a thorough understanding of all relevant contexts in which we are (or should be) operating couldn’t be more important than when marketing your business. These days, there are new spheres of social context known as social media that people and businesses are navigating with varying success. And, you need to be active on social media to prove your relevancy, to engage with customers and prospects, and to advertise effectively.
Aug 4, 2014 11:54:04 AM
Last January, I attended the NMX (New Media Expo) conference in Las Vegas. At that event, I had the opportunity to meet Barry Feldman and take part in his content generation workshop called: Rock and Roll Content: A Six-String Study for Creating Blog Hits on Your Blog. He entertained us with Rock and Roll hits and even played us a tune or two on his guitar. I learned alot, including the fact that Barry Feldman knows what he is talking about. So, recently, when I found this fresh take on how to create effective content, I was not surprised to see that Barry Feldman was the author behind it.
Every day we read labels about the food we eat and the ingredients we put in our body. Why not do the same for our content. Here is Barry's idea of what effective content should contain and what can make your blog a healthier post.
Aug 1, 2014 8:50:17 AM
The marketing industry today seems focused on metrics. Organizations are transfixed with the notion of finding an edge that will help them figure out the consumer. So big budgets are spent on big data and the ability to collect and analyze it. There certainly is merit to understanding your market and their habits to better anticipate their needs and successfully meet them. Additional knowledge of your audience can be leveraged effectively to engage them and keep their interest, but sometimes the focus can be shifted away from the end-goal and placed on the metrics themselves.
Although they may be important steps: social media activity, website visits, leads, even conversions (and the myriad of statistics associated with each of these) are not the end-goal. At the end of the day, the only number that concerns a business owner is sales… did sales go up, and by how much?
Jul 31, 2014 2:44:40 PM
Almost every weekend this month and next, I volunteered to hang posters in my neighborhood promoting a local music festival coming up at the end of August. This probably seems like a weird, hypocritical thing for me to do being that I spend most of my time writing content for the web and working for a company whose very name has the word “inbound” in it.
But I’m not the only one doing this. Dozens of activist campaigns, political parties and bands regularly ensure that every city utility poll on Bank, Elgin and Rideau Streets are never bare. Ottawa musicians even spoke out earlier this year and started an online campaign called #PosterVigilante in an effort to stop their posters from being vandalized and torn down.
Jul 28, 2014 11:48:00 AM
One of the most common questions I get from SMB owners and managers is: How much time per day should my business be on social media? Note that I am talking about the business side and not the personal side, although there is (and should be) some crossover between each.
Topics: social media marketing
Jul 25, 2014 11:08:48 AM
Your website can say a lot about you and your business. These days, your potential customers will check you out online before visiting your bricks and mortar presence. If you do business exclusively online, a great website is even more crucial to business success.
Jul 23, 2014 2:17:00 PM
I get stumped on ideas all the time. Today was a perfect example. As much as I wish it was, creativity is not an inevitably perpetual phenomenon; even for those of us in the business of being creative.