Have you ever been with an organization as they released their new branding? It’s an exciting, almost magical time. The staff beam with freshly minted mission statements, customers gush with approval and strangers marvel over the aesthetics of your logo and web presence. Oh, those happy, heady days when a brand is fresh and dominant. Now let’s fast-forward several years. How much attention is being paid to the brand and its positioning? Sure, the guidelines have been dutifully followed so the logo has remained consistent in its appearance and use. And the messaging has always been on target with the tagline and mission statement at every opportunity. But in today’s fast-paced and changing business environment your organization’s brand demands more than a “steady as she goes” approach.
evolution of marketing,
Although content quality is the single most important factor in realizing your online marketing goals, there are ways of turbo-boosting your message for the best results. The greatest content on the web is meaningless if no one sees it, talks about it, or shares it.
So Pinterest, eh?
What is Pinterest exactly?
Is it something that can help my business grow?
Can it help me better reach my customers?
social media marketing
Last week the Globe and Mail reported that the Internet Association is recommending a “digital renovation tax credit.” Just like home improvement tax credits that were used to spur on the economy and give the construction sector a boost, this tax credit would encourage spending to bolster the economy. It would provide an incentive for small and medium sized enterprises (SMEs) to invest in improving their online presence. The funds spent would directly benefit firms in the web, marketing, editorial, design and business consulting sectors and spill-over to complementary and secondary industries, spreading the wealth in Keynesian fashion. As an added bonus, unlike a home renovation tax credit which has no real economic benefit after the fact, the money invested in developing stronger online presences will encourage additional business for the companies taking advantage of the tax credit.
Since we are in the business of assisting companies in strengthening their online brand and using the Internet to foster new business, I think this is an excellent idea. But self-interest aside, the idea is a smart means of providing immediate and ensuing support to SMEs. Especially when you consider that at least 78% of Internet users research their purchase online (HubSpot), and alarmingly, only 45.5 per cent of Canadian businesses have a website (Internet Association)!
search engine marketing
The business blog is a great way to establish habit and experience in creating frequent communication with an audience. It shows the world that there are people behind the company, willing to share ideas and expertise with anyone interested.
The blog also shows Google that your website is updated frequently with new information about your niche. This tells Google that you are relevant within that niche and you should be ranked accordingly in search.
All this is great for driving traffic to your website, but does it bring you in any extra business? Probably not.
Every company dreams of “going viral.”
The ability to create a single piece of content (e.g. a YouTube video) and to simply wait until millions of people begin watching it and talking about it, saving thousands in paid media while gaining unprecedented publicity and interest for your company, seems almost too good to be true. Well, read on to learn some of the truths and myths about “going viral.”
viral marketing campaigns
So, the days are getting shorter, summer is coming to an end and leaves are changing colours. It can only mean one thing: fall has begun. Of course, with the year coming to an end, we will also start seeing year-end statistics and yearly reviews appearing on our social media streams.
Content marketing is a technique for obtaining new business. Online is fertile ground for growing your business and online content marketing is a means for you to acquire new leads.
Are you at a plateau in your growth and looking to top up your sales pipeline? Content marketing can widen your market. It is an effective, but not aggressive, way to extend the reach of your business.
The content marketing concept for small to medium sized enterprises is based on your niche and the unique value you offer.
Last week, fresh from their summers at home in their respective ridings, our MPs reconvened here in Ottawa as Parliament resumed for the fall session.
With over a year until our next Federal election, it’s already becoming staunchly clear that the three rivaled contenders for power (Prime Minister Stephen Harper, Opposition Leader Thomas Mulcair, and Liberal Leader Justin Trudeau) are already clamoring to win us over at every possible opportunity. In fact, political pundits are forecasting this to be one of the “longest and most competitive” Federal election campaigns in Canadian history. Anna Maria Tremonti of CBC’s The Current noted that Parliament’s reopening sounded “more like stump speeches than debates.” Ready or not, Canada.
So despite the probable annoyance of this perpetual campaign, what makes this so fascinating for professional communicators and marketers to watch as it unfolds? Why are we paying attention?
canadian federal politics,