3 Reasons Why Your Inbound Marketing Isn’t Creating Sales

Posted by Scott Vetter

Jan 22, 2015 4:29:00 PM

It shouldn’t be new news that consumers (for both B2C and B2B) are shopping differently. The dynamic has changed and put the consumer in the driver’s seat. Technology has put tremendous resource and information at their fingertips, as well as control over how they receive the information. Marketers can no longer rely solely on broadcast media to effectively reach their audience.

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Topics: Inbound marketing, marketing strategy, sales

Marketing and Sales Strategy: The Need For Focus

Posted by Dave Auten

Jan 21, 2015 6:03:34 PM

“You can’t be everything to everyone.”


This maxim has never been more relevant than today. Those that specialize and focus in on what they do best usually outperform the generalists. Focus breaks down a big, fuzzy target into smaller, sharper targets that are easier to aim and excel at. Focus is the stuff of a sound marketing and sales strategy.


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Topics: sales strategy, marketing strategy

Top 3 Social Media Trends to Look out for in 2015

Posted by Sandy Benoit

Jan 15, 2015 3:35:47 PM

The holiday season has come and gone, the 2014 end-of-year lists have been published and the 2015 predictions have begun. In the spirit of the new year (and after reading so many articles about tech, marketing and social media new crazes), I have decided to compile my own list of the top 3 social media trends to look out for in 2015.

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Topics: trends, social media, e-commerce, smart devices

5 Lessons in Online Brand Strategy

Posted by Scott Vetter

Jan 9, 2015 8:36:44 AM

There are many critical factors to growing a successful business, but few are as influential as your brand.Branding is not simply being trendy or popular. It is effectively communicating who you are and what you offer in a compelling manner that resonates with your target market, with the strategy and structure to commercialize/capitalize on your favoured positioning.

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Topics: branding, online presence, online brand strategy

Modern Selling: Does Anyone Buy From Emotion Anymore?

Posted by Dave Auten

Jan 6, 2015 5:53:00 PM

"Don't sell the steak, sell the sizzle." Elmer Wheeler, mid 1920s


Back in the day, Elmer was considered America's top salesman. He was a pioneer in appealing to a buyer's emotions to get them primed to purchase. Modern buying (and selling) is different today than, say, buying the new family car in the 50s. Today’s buyers are more informed and better equipped than ever to make sensible purchases based on facts rather than emotions. The sizzle may have been the bees' knees in the 20s and 50s, but does the sophisticated, modern buyer of today still buy from emotion? Let's play detective and examine the scene in question.

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Topics: Selling

3 Emerging Marketing-Related Trends to be Aware of in 2015

Posted by Claire Phillipowsky

Dec 31, 2014 5:14:00 PM

There are several emerging and growing marketing-related trends that all businesspeople should be aware of in 2015. They reflect changes in consumer attitudes, consumer behaviour or technology, and should be considered when planning for your company’s future.

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Topics: trends

The 4 Pillars to Building a Brand that Builds Your Company

Posted by Scott Vetter

Dec 26, 2014 11:26:00 AM

Every business owner dreams of prosperity; and every business person understands that success takes hard work. That hard work is not solely sweat equity. Getting up at dawn every morning to allow for 12-hour work days is part of the formula, but working smart is equally as important. A sound strategy to guide your efforts is key to actually realizing great success — and a sound strategy includes an appropriate brand that is targeted to your consumers and well-supported throughout your plan.

Sounds simple, yet few companies seem to nail it. LEGO’s brand is far stronger than its engineered ability to lock together securely. The company has parlayed a quality toy into a megalithic brand that represents quality, intelligent design, creativity, and much more. They have successfully leveraged this brand to capture the hearts and minds of numerous distinct audiences worldwide — from awe-inspired pre-school children building their favourite superhero, to awe-inspiring engineers and scientists who meet in groups to talk about and create magnificent LEGO creations. We expect and trust LEGO to provide fun and educational activity for enthusiasts of all ages.

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Topics: branding, business development, brand experiences

5 Styles for Your Business Blog

Posted by Dave Auten

Dec 23, 2014 11:04:39 AM

Here’s a way to help clarify your business blogging topics and messages. Give some thought to the style of your next blog post!

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Topics: blogging

Merry Social Christmas! 3 Ways your Customers Shop for the Holidays

Posted by Sandy Benoit

Dec 19, 2014 8:31:54 AM

The Holidays are fast approaching and it's almost time for those last minute gifts, last minute deals and a few more shopping errands.

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Topics: social media, customers, Christmas

Optimize Your Business for Online in 2015

Posted by Claire Phillipowsky

Dec 17, 2014 9:48:00 AM

As a business, it’s important to reflect on changes and trends in consumer behaviour and to consider projections in order to plan for the future. Trends in online behaviour, and e-commerce in particular, should be considered. There are a few that stand out:


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