Alphabet Soup: SEO and AODA

Posted by Alexa Oliver

Apr 27, 2016 10:30:00 AM

The web can often feel like a sea of acronyms, and this is no different. SEO might be slightly familiar as Search Engine Optimization— making it your websites are visible when people search for key terms— but AODA is a new kid on the block for Ontarians. The Accessibility for Ontarians with Disabilities Act sets to make companies think about disabled individuals and how to expand their accommodations to suit various needs, including how easily understood websites are.

All web content must be accessible by January 1, 2021, and private companies with over 50 employees must have all their content accessible already. Outside of legal reasons, accessible websites are good practice in general. The disabled population is a viable and untapped market, and an accessible website can be the difference between reaching that market and not.

Complying with AODA doesn’t just help you reach new markets— it helps your SEO, as well. In fact, screen readers and Google use pretty similar processes for navigating websites. Google’s commitment to accessibility means they favour sites that go the extra mile.

Here are three ways to use SEO to reach AODA compliance:

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Topics: website, content, SEO, AODA

Nomophobia: The Reason Why Your Business Should be Mobile

Posted by Sandy Benoit

Apr 21, 2016 3:07:46 PM

You heard it first! Nomophobia!

Now before you start wondering what that is and how it impacts your business, just quickly look to your left, and now to your right or at the most, in your pocket. Did you find your smartphone yet?

ThinkstockPhotos-523094151.jpg

 gpointstudio/Thinkstock

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Topics: mobile devices, mobile marketing

The 4 Best Analytics Reports to Chart Your SEO Progress

Posted by Doug McCaffrey

Apr 13, 2016 9:53:41 AM

SEO is an ongoing process that requires time, effort, and many types of actions. Results often aren’t immediate, so tracking over time is necessary to see how well you’re achieving your goals. Luckily, the tools to do this are at hand. In fact, Google provides them for free. The one you’re likely familiar with is Google Analytics. I’ll show you two different reports that shed light on how organic traffic is finding your site and viewing your content. You may or may not have heard of the other Google tool. It’s now called Search Console, but was previously known as Google Webmaster Tools. It has a very insightful report generator called Search Analytics. It not only has click metrics, it also sheds light on your websites SEO performance before the clicks happen. 

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Topics: SEO

Effective Simplicity - 3 Steps to Building an Online Marketing Plan

Posted by Dave Auten

Mar 30, 2016 11:05:26 AM

Effective marketing can help a business soar. Business people know this. Just watch a few episodes of the CBC’s “Dragons Den” to hear the most common response to the question, “What do you need the money for?” Pretty much everyone’s reply includes “marketing”. From launching a new business to growing an existing enterprise, the business world knows the difference marketing makes.

 

Online businesses rely on marketing to spread the word of not only their stellar products and services, but also word of their very existence on a very crowded Internet.

 

A marketing plan is the cornerstone of marketing a business, regardless the size or type of business. Online businesses must have a plan in place as an anchor and a guide. Plans can be as complex or as simple as businesses themselves, but for our purposes today we will talk about the components in a simple, basic plan.

 

 Avosb/Thinkstock

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Topics: marketing plan

Is Guerrilla Marketing Still an Option for Smaller Companies?

Posted by Scott Vetter

Mar 24, 2016 8:39:26 AM

Guerrilla marketing can be a surprisingly effective means of gaining awareness and strong brand positioning. The benefits of a successful campaign or event include:

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Topics: marketing trends, guerrilla marketing

How to Unleash Your Content Marketing Superheroes

Posted by Dave Auten

Mar 2, 2016 2:37:43 PM

In marketing your organization online, “content is king” is more truth than cliché. All the advertising in the world cannot compensate for a lack of substance on a website. As Bill Gates observed back in 1996, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

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Topics: online marketing, content

Video: Now a Must and no longer a Maybe

Posted by Sandy Benoit

Feb 24, 2016 6:00:00 PM

As a marketer, of course, I believe in video and integrating it into my overall marketing strategy. But as a project manager with a budget to manage, whenever something had to go, it would also be the video topic that would be postponed or assigned to later ''when we have more money''.

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Topics: social media, branding, content, video, content marketing, content generation, video marketing

Can’t see the fundamentals for the trends?

Posted by Donna Kind

Feb 18, 2016 6:26:50 PM

Creating a meaningful website

 

Natural photos and bold colours. Hero sliders and parallax feature strips. Material Design and micro-interactions. These were among the trends to watch in 2015 and the predictions for 2016. Trends are ever-changing – otherwise, they wouldn’t be trends! – and it’s important to keep up with current design and navigation preferences to give your website visitors the user experience they are seeking. However, in our rush to keep up with the online Jones’, it’s important that we don’t get lost in the trends and forget about the basic principles of a good website.  If you fail to deliver meaningful, relevant content and a welcoming, accessible user experience, you’ll end up with a pretty-looking website that still fails to engage your target audience.

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Topics: Inbound marketing, lead nurturing, website, content, strategy, audience, website development

The Marketing Process Has Changed - Has Your Content Kept Pace?

Posted by Scott Vetter

Feb 11, 2016 11:47:05 AM

It’s old news that customers have changed how they shop and buy. Thanks to the Internet, customers have a massive amount of information, reviews and feedback on virtually anything they want to buy, and they seek it out prior to making a buying a decision. Consumers are more in control of their purchasing behaviour than ever before. This changing dynamic has developed a new approach towards the marketing and sales process.

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Topics: marketing, content, content marketing

Twitter’s Changing. Are You?

Posted by Alexa Oliver

Jan 27, 2016 8:00:00 AM

Twitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x 330 pixels, not counting what your profile picture covers.

As a result, you will likely have to resize your images and maybe even redesign them. While you’re at it, what better time to do a brand audit and evaluate your visual presence across social media?

PROSAR has created an infographic to help ensure your new and improved designs meet specifications. Do keep in mind the visible area could be smaller than actual dimensions and keep important branding to the centre of the images. Here are some tips for conducting your brand audit:

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Topics: social media, branding

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