Every business owner dreams of prosperity; and every business person understands that success takes hard work. That hard work is not solely sweat equity. Getting up at dawn every morning to allow for 12-hour work days is part of the formula, but working smart is equally as important. A sound strategy to guide your efforts is key to actually realizing great success — and a sound strategy includes an appropriate brand that is targeted to your consumers and well-supported throughout your plan.
Sounds simple, yet few companies seem to nail it. LEGO’s brand is far stronger than its engineered ability to lock together securely. The company has parlayed a quality toy into a megalithic brand that represents quality, intelligent design, creativity, and much more. They have successfully leveraged this brand to capture the hearts and minds of numerous distinct audiences worldwide — from awe-inspired pre-school children building their favourite superhero, to awe-inspiring engineers and scientists who meet in groups to talk about and create magnificent LEGO creations. We expect and trust LEGO to provide fun and educational activity for enthusiasts of all ages.