A recent book review in the Globe and Mail (Minds and machines: Two books offer different takes on how we should relate to tech) highlighted two books that look at our relationships with technology: business and personal. Both books appear to be thoughtful and well-written pieces and I look forward to reading them. Although different in intent, each warns of dangers in how we appreciate and manage digital information and connectedness; something I spend a considerable amount of time thinking about.
I’m not a luddite. Working in the marketing and graphic design realm for almost 30 years I’ve experienced first-hand the digital impact on the communication and creative arts. Quantum leaps in technology have made the process of design and dialogue much simpler, more effective and far-reaching — all good stuff. But technology has become so intertwined into our daily existence that I fear we are replacing actual experience with virtual facsimile. Living vicariously through online relationships, videos and newsfeeds seems both abundant and empty. But, before I digress too far into the social and psychological, let’s take a look at three corporate considerations for small business.