Top 3 Reasons you Should Be Using Google+ to grow your business

Posted by Sandy Benoit

Nov 20, 2014 11:12:57 AM

How many social platforms are you using?

How many social platforms do you need?

And what about Google+? Are you considering it? Is Google+ the next big thing?

To summarize, Google+ can help your business interact with other industry players. As well, the Google+ business page is a functionality of Google+ directly geared to business owners. This tool helps you better benefit from your Google+ presence and have a page at your disposal that will allow you to promote your products and services. Now, here are 3 reasons why you should be using Google+ to grow your business.

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Topics: social media, Google, networking, google plus

National Associations: 3 Ways to Engage Your Members

Posted by Claire Phillipowsky

Nov 19, 2014 1:03:22 PM

National Associations: 3 Ways to Engage Your Members


As the staff of any national association knows, it is important to keep members informed, motivated and remind them of the importance/relevance of the association they belong to. Engaged members are members who care. Importantly, this engagement can also support your organization’s continued relevance and value to its members.


Though many members of associations automatically become members by default, meaning they don’t need to be persuaded to join or to remain members, associations should nevertheless strive to continuously prove their value to members. All members should feel like the association they are a part of is invested in them and that they matter. Further, it is important to provide members, new and old, with easy ways to relate to your association and find their place within it. Read on for three ways to engage members with their association.

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If Fashion Blogs are Dying, is Yours Too?

Posted by Scott Vetter

Nov 13, 2014 11:04:00 AM

In a recent Globe and Mail article entitled Why I Pulled the Plug on My Fashion Blog, accomplished fashion illustrator Danielle Meder explained her decision to stop regular blogging due to the commercialization of fashion blogging and social media  superceeding the practice of blogging. Certainly social media allows for quick and ongoing communication with less commitment than a blog. And, it would appear, the fashion industry is embracing this convenence and omnipresence that is free of the direct influence of fashion's corporate brands.

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Topics: blogging, branding, online marketing, communication

Content in Action: Growing Your Business

Posted by Dave Auten

Nov 11, 2014 9:21:00 AM

Content generation can show the world that your company is an authority in your niche. While this is an important step in establishing your online brand, sooner or later you are going to want to see a return on investment. Growth from new business is what it's all about.

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Topics: Inbound marketing, marketing automation, content marketing

The Customer is Always Right...And Always Expects a Response!

Posted by Sandy Benoit

Nov 6, 2014 8:00:00 AM

The Customer is always right! 


How many times have I heard that sentence? In my part-time job as a student, in my full-time job when I started working, and now I understand the meaning of it.

YOUR Customer will always be right about the service you should offer him, the needs that should be met, and the products that are offered. Because why create something that no one wants...doesn't make sense, does it?

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Topics: social media, online presence, Customer Service, Customer Satisfaction

Why Social Media for Your Small Business is Different

Posted by Claire Phillipowsky

Nov 5, 2014 10:00:00 AM

Optimizing the use of social media for your business can be a challenge. There’s a question that comes up at one point or another:


How is running your small or medium sized business’s social media different than (or the same as) running that of a large business?


Here are a few differences, similarities, challenges, and opportunities you’ll face with each:



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Topics: Small-Medium Sized Businesses

4 Signs of Brand Complacency

Posted by Scott Vetter

Oct 31, 2014 8:04:00 AM

Have you ever been with an organization as they released their new branding? It’s an exciting, almost magical time. The staff beam with freshly minted mission statements, customers gush with approval and strangers marvel over the aesthetics of your logo and web presence. Oh, those happy, heady days when a brand is fresh and dominant. Now let’s fast-forward several years. How much attention is being paid to the brand and its positioning? Sure, the guidelines have been dutifully followed so the logo has remained consistent in its appearance and use. And the messaging has always been on target with the tagline and mission statement at every opportunity. But in today’s fast-paced and changing business environment your organization’s brand demands more than a “steady as she goes” approach.

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Topics: branding, business development, evolution of marketing, competitive strategy

Amplified Content Marketing: Sharing Your Message

Posted by Dave Auten

Oct 28, 2014 8:20:00 AM

Although content quality is the single most important factor in realizing your online marketing goals, there are ways of turbo-boosting your message for the best results. The greatest content on the web is meaningless if no one sees it, talks about it, or shares it.


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Topics: content marketing

Pin Your Business On Pinterest! Here are 3 reasons why...

Posted by Sandy Benoit

Oct 20, 2014 8:21:06 AM

So Pinterest, eh?

What is Pinterest exactly?

Is it something that can help my business grow?

Can it help me better reach my customers?

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Topics: social media, Inbound marketing, Pinterest, social media marketing

How Would You Use an Internet Tax Credit?

Posted by Scott Vetter

Oct 16, 2014 3:58:50 PM

Last week the Globe and Mail reported that the Internet Association is recommending a “digital renovation tax credit.” Just like home improvement tax credits that were used to spur on the economy and give the construction sector a boost, this tax credit would encourage spending to bolster the economy. It would provide an incentive for small and medium sized enterprises (SMEs) to invest in improving their online presence. The funds spent would directly benefit firms in the web, marketing, editorial, design and business consulting sectors and spill-over to complementary and secondary industries, spreading the wealth in Keynesian fashion. As an added bonus, unlike a home renovation tax credit which has no real economic benefit after the fact, the money invested in developing stronger online presences will encourage additional business for the companies taking advantage of the tax credit.


Since we are in the business of assisting companies in strengthening their online brand and using the Internet to foster new business, I think this is an excellent idea. But self-interest aside, the idea is a smart means of providing immediate and ensuing support to SMEs. Especially when you consider that at least 78% of Internet users research their purchase online (HubSpot), and alarmingly, only 45.5 per cent of Canadian businesses have a website (Internet Association)!

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Topics: marketing automation, website, search engine marketing

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