Data to the Point of Distraction? 3 Considerations for Small Business

Posted by Scott Vetter

Aug 29, 2014 10:32:54 AM

A recent book review in the Globe and Mail (Minds and machines: Two books offer different takes on how we should relate to tech) highlighted two books that look at our relationships with technology: business and personal. Both books appear to be thoughtful and well-written pieces and I look forward to reading them. Although different in intent, each warns of dangers in how we appreciate and manage digital information and connectedness; something I spend a considerable amount of time thinking about.

 

I’m not a luddite. Working in the marketing and graphic design realm for almost 30 years I’ve experienced first-hand the digital impact on the communication and creative arts. Quantum leaps in technology have made the process of design and dialogue much simpler, more effective and far-reaching — all good stuff. But technology has become so intertwined into our daily existence that I fear we are replacing actual experience with virtual facsimile. Living vicariously through online relationships, videos and newsfeeds seems both abundant and empty. But, before I digress too far into the social and psychological, let’s take a look at three corporate considerations for small business.

 

 

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Topics: online information

Why You (Probably) Don't Need Content Marketing

Posted by Dave Auten

Aug 25, 2014 1:19:00 PM

You and your sales staff have a great story to tell.

You are likely experts at telling it. With a captive audience you are at the top of the class. Well done!

 

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Topics: content marketing

How to Recover From a Devastated Search Engine Ranking

Posted by Doug McCaffrey

Aug 22, 2014 3:18:18 PM

In recent times, many websites have experienced devastated rankings and a sudden drastic drop in search engine traffic. More often than not, this is due to backlinks that Google considers spammy or low quality. If you feel this has happened to your website, there are actions you can take to remedy the situation. Recovery is possible for websites who address outstanding issues. 

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Topics: search ranking, SEO

Is Your Blog Worth Reading? - Blog Consideration for Business

Posted by Scott Vetter

Aug 15, 2014 5:11:00 PM

Certainly, by now anyone in marketing, PR or sales appreciates that content is king (and context is queen: check out Claire’s relevant blog on Social Media Considerations for Business). It seems that every company and consultant is racing to the web with byteloads of blogs, ebooks, comments, posts and reviews. And that can be a good thing — as long as there is a well-crafted strategy guiding the action and the actual content. Unfortunately, much of what is published online is potential harmful, or trivial at best. If people understand the importance of content, why are they publishing junk?
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Topics: blogging, content generation

Social Media Synchronicity: 5 Ways to Keep Your Branding Consistent

Posted by Jenn Jefferys

Aug 13, 2014 9:20:55 AM

 

Between Facebook business pages, LinkedIn company pages, Twitter, Instagram and Google+ accounts, there’s a lot to remember when it comes to representing your business on social media. Even harder, is ensuring that you don’t convey conflicting messages on different platforms.

Synchronizing your brand online, whether through text, image or tagline, is one of the most critical ways to present your business as capable and appealing to your market. For a few great examples, HubSpot lists some that have managed to stay ahead of the curve in 8 Businesses That Nail Social Media Brand Consistency.

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Topics: branding, social media marketing

3 Steps to Building an Online Network

Posted by Dave Auten

Aug 11, 2014 11:55:32 AM

Business networking has been a staple in success strategy since the dawn of commerce. Some are naturals at it, some have to push their comfort zones, but all agree that relevant connections are the backbone of business.

 

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Topics: networking, audience, authenticity

Social Media Considerations for Businesses

Posted by Claire Phillipowsky

Aug 8, 2014 1:13:00 PM

Perception is key in life as well as in business.

The manner is which humans perceive themselves, others, and behave is largely affected by the social context in question. So having a thorough understanding of all relevant contexts in which we are (or should be) operating couldn’t be more important than when marketing your business. These days, there are new spheres of social context known as social media that people and businesses are navigating with varying success. And, you need to be active on social media to prove your relevancy, to engage with customers and prospects, and to advertise effectively.

 

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Topics: social media, business strategy

The Ingredients For Blog Success: The Best Way to Nourish Your Content

Posted by Sandy Benoit

Aug 4, 2014 11:54:04 AM


Last January, I attended the NMX (New Media Expo) conference in Las Vegas. At that event, I had the opportunity to meet Barry Feldman and take part in his content generation workshop called: Rock and Roll Content: A Six-String Study for Creating Blog Hits on Your Blog. He entertained us with Rock and Roll hits and even played us a tune or two on his guitar. I learned alot, including the fact that Barry Feldman knows what he is talking about. So, recently, when I found this fresh take on how to create effective content, I was not surprised to see that Barry Feldman was the author behind it. 

Every day we read labels about the food we eat and the ingredients we put in our body. Why not do the same for our content. Here is Barry's idea of what effective content should contain and what can make your blog a healthier post.

 

 

Source: Social Media Today

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Topics: blogging, social media, marketing, content marketing

Marketing Metrics: Numbers Count, But Only One Matters

Posted by Scott Vetter

Aug 1, 2014 8:50:17 AM

The marketing industry today seems focused on metrics. Organizations are transfixed with the notion of finding an edge that will help them figure out the consumer. So big budgets are spent on big data and the ability to collect and analyze it. There certainly is merit to understanding your market and their habits to better anticipate their needs and successfully meet them. Additional knowledge of your audience can be leveraged effectively to engage them and keep their interest, but sometimes the focus can be shifted away from the end-goal and placed on the metrics themselves.

 

Although they may be important steps: social media activity, website visits, leads, even conversions (and the myriad of statistics  associated with each of these) are not the end-goal. At the end of the day, the only number that concerns a business owner is sales… did sales go up, and by how much?

 

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Topics: business development, business strategy

Should You Fuse Traditional & Digital Marketing?

Posted by Jenn Jefferys

Jul 31, 2014 2:44:40 PM

Almost every weekend this month and next, I volunteered to hang posters in my neighborhood promoting a local music festival coming up at the end of August. This probably seems like a weird, hypocritical thing for me to do being that I spend most of my time writing content for the web and working for a company whose very name has the word “inbound” in it.

But I’m not the only one doing this. Dozens of activist campaigns, political parties and bands regularly ensure that every city utility poll on Bank, Elgin and Rideau Streets are never bare. Ottawa musicians even spoke out earlier this year and started an online campaign called #PosterVigilante in an effort to stop their posters from being vandalized and torn down.

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Topics: marketing, inbound versus outbound, traditional marketing

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