3 First Steps to Successful Content Marketing Execution

Posted by Dave Auten

Sep 29, 2014 5:02:00 PM

Content marketing is a technique for obtaining new business. Online is fertile ground for growing your business and online content marketing is a means for you to acquire new leads.

 

Are you at a plateau in your growth and looking to top up your sales pipeline? Content marketing can widen your market. It is an effective, but not aggressive, way to extend the reach of your business.

 

The content marketing concept for small to medium sized enterprises is based on your niche and the unique value you offer.

 

 

 

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Topics: content marketing, content generation

How Do You Manage Your Brand Against Risk?

Posted by Scott Vetter

Sep 26, 2014 7:49:10 AM

A recent post by Seth Grodin read:

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Topics: branding, mission statement, big brother,

A Look at Our #cdnpoli Leaders Under the Marketing Microscope

Posted by Jenn Jefferys

Sep 25, 2014 7:30:00 AM

Last week, fresh from their summers at home in their respective ridings, our MPs reconvened here in Ottawa as Parliament resumed for the fall session.

With over a year until our next Federal election, it’s already becoming staunchly clear that the three rivaled contenders for power (Prime Minister Stephen Harper, Opposition Leader Thomas Mulcair, and Liberal Leader Justin Trudeau) are already clamoring to win us over at every possible opportunity. In fact, political pundits are forecasting this to be one of the “longest and most competitive” Federal election campaigns in Canadian history. Anna Maria Tremonti of CBC’s The Current noted that Parliament’s reopening sounded “more like stump speeches than debates.” Ready or not, Canada.

So despite the probable annoyance of this perpetual campaign, what makes this so fascinating for professional communicators and marketers to watch as it unfolds? Why are we paying attention?

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Topics: branding, communication, strategy, thomas mulcair, justin trudeau, canadian federal politics, personality, stephen harper, politics

Shock Advertising: 5 Mistakes to Avoid

Posted by Claire Phillipowsky

Sep 22, 2014 2:18:00 PM

Shock advertising can work if you do it right and have (and can prove you have) the right intention behind it. It can be a great way to gain a lot of free publicity and to encourage people to think and talk about your ad and message. It can cause people to act.

But, before you get excited about the possibility of using it for your brand make sure that you examine what not to do.

Take the recent stunt by Urban Outfitters. Urban Outfitters is a popular retail store among teenagers and 20-somethings. After working to build and maintain an "edgy" brand over the years – they increasingly find themselves in a battle to keep their core audience interested. What’s a brand to do? Well, I wouldn’t recommend this:

 

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What Will Twitter’s E-Commerce Tool Mean for Your Business?

Posted by Jenn Jefferys

Sep 19, 2014 1:00:00 PM

 

Multiplying a product's purpose from one to many has come to be expected today.

To that end, we’ve come to expect Facebook and other social platforms to be in a constant state of evolution, as they perpetually bring on new features; from chat, to games, to videos, to e-commerce.

Twitter Inc. has been fortunate enough to take on a valuable new team member (previously employed at Ticketmaster) whose latest project (similar to Facebook’s this past summer) will soon mean adding e-commerce to the Twitter portfolio.

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Topics: twitter, social media, social selling, e-commerce

Once upon a time...tell your story in your blog!

Posted by Sandy Benoit

Sep 15, 2014 9:54:03 AM

 

 

Your company is successful today because of your history, your experiences, and your expertise. If you are an entrepreneur and owner of your own business it is a real dream come true. You could say it is your own little fairytale that became a reality. Why not share your story with the world as your audience?

 

To better explain the types of stories you can tell and what topics you can focus on in your blog, let's review the narrative of a fairytale and how it can inspire your storytelling skills.

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Topics: blogging, writing, storytelling

From Tugged Heart Strings to Social Media Virility

Posted by Jenn Jefferys

Sep 10, 2014 11:17:00 AM

It’s hard not to notice the number of viral campaigns for various social justice causes that have been trickling into web culture over the past several years.

Whether they’re truly making much of a social impact is sometimes questionable, but when it comes to the big ones, there is always a consistent thread of emotional connection that contributes to their success. And as marketers, we simply cannot afford to ignore this success. Two examples in recent history have been KONY 2012 and the #IceBucketChallenge.

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Topics: social media, viral marketing campaigns

How to Create a Content Marketing Plan

Posted by Dave Auten

Sep 8, 2014 4:29:00 PM

Planning is the most important aspect of marketing. Should you decide to implement content marketing to your online presence (a great idea), you will need a plan. 

 

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Topics: content marketing

How a Good Marketer is Like a Good Comedian

Posted by Claire Phillipowsky

Sep 5, 2014 12:01:35 PM

In much the same way that a good comedian finds those “Haha, oh yeahhh! That’s so true!” moments and tosses them at the audience with the right delivery for optimal effect, a great ad does the same. Good comedians find and artfully expose relatable, compelling truths or insights about everyday life to make people connect with them. 

 

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Topics: advertising, communication

For the Love (and Likes) of Facebook!

Posted by Sandy Benoit

Sep 1, 2014 10:53:00 AM

 

 

Lately I have been reading different articles questioning the current validity of Facebook Likes.

 

 

  • Do Facebook likes still matter?
  • Is Facebook Advertising still a must in my strategy?
  • Should I stay on Facebook?
  • If I am a new business, should I be on Facebook?

 

 

Argh! For the love of Facebook, what would one do?

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Topics: facebook, facebook for business

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