A mobile-friendly website is more important for businesses now than ever. To be mobile-friendly, a website must be designed with Responsive Web Design (RWD) in mind – meaning the content is designed to automatically adapt and restructure itself to work on smaller mobile screens.
Until a couple weeks ago, it was simply considered good business practice to become mobile-friendly, but Google has officially made it an online imperative. A couple weeks ago, Google’s search engine made a change that strongly and automatically prioritizes mobile-friendly sites over those that are not. This means that those without a mobile-friendly site will be pushed down the search results pages, making them not only harder to find, but also potentially landing them beneath their mobile-friendly competitors. This change can result in less web traffic to non-mobile-friendly sites, potentially resulting in lost sales.
A non-mobile-friendly site now says one of a few things about a company, either: it cannot or will not spend the money to go mobile, it doesn’t care, or that it is completely oblivious to the needs of its market. The future is changing and its time to adapt or face losing out on missed opportunities.
If this hasn’t convinced the undecided, here are a few more of the many other reasons to become (and suggestions for becoming) mobile-friendly.