The marketing and communications industry is one where industry-folk, such as us, like to use acronyms to refer to certain marketing-related terms. Why? Quite simply because: it allows us to be that much more efficient. (What’s a bathroom break?)
Joking aside, we know that an acronym can be an efficient way to communicate information, but it can leave people who aren’t in the industry understandably feeling a little left out. Here are 4 more common marketing terms and acronyms that you might not be familiar with yet, but will certainly benefit from knowing more about! So, read on and be prepared to impress those marketing-types and your boss.
(See: Part 1 of 2 of “9 Common Marketing Terms and Acronyms You Should Know!”)
RWD stands for Responsive Web Design. It is the process of ensuring an online piece of marketing material (including: websites, blogs, and landing pages) can automatically restructure its design and content to be intuitive and user-friendly on mobile devices. Online content that is designed with RWD in mind, doesn’t cut off content, or force the user to expand content to read or click on it. RWD is a crucial and necessary component of optimal UX Design.