3 Important Considerations for Engagement

Posted by Sandy Benoit

Jul 3, 2015 8:28:53 AM

There are certain words related to social media that people tend to use without really knowing what they mean. Working within an international setting these days, I have come to realize that certain words can become unclear or lost in translation. ENGAGEMENT is such a term

We all want to engage our community, we want to increase our engagement online, or what about that engagement statistic on Facebook, what does that mean?

And what does engagement represent? 
  • Will it drive more sales?
  • Will it create a community of loyal customers?
  • Will they spread your brand and promotions like wildfire?

The short answer is probably not. But... why not?

Although I am a strong believer in social media, engagement and community, I have come to realize that other factors need to be considered in order to build the right strategy. Here is my list of critical components: Your Customer, Your Offer, Your Goal and Your Industry.


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Topics: social media, engage customers, customer engagement

3 Best Practices for Online Lead Generation

Posted by Dave Auten

Jun 30, 2015 2:24:31 PM

Lead generation is a popular phrase in modern sales and marketing, and justifiably so. A number of traditional techniques such as cold phone calls or creative advertising can be used to focus interest and draw attention to a company’s products and services. Wrap a strong company or brand around that attention and interest and you have leads to pursue. Leads are the lifeblood in providing a continuous supply of new business to a company, as any sales manager can attest to.

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Topics: Inbound marketing, lead generation

Why Marketing Automation?: Eliminate Blind Spots with Smart Lists and Lead Scoring

Posted by Claire Phillipowsky

Jun 25, 2015 10:52:00 PM

Your current situation: you have a database with your company’s contacts, leads, including past and potential customers. This database contains a bit of contact information about each one but, have you ever asked yourself: What do you truly know about them? In particular, what do you know about them that is meaningful to your company?

For example, what is their current interest (and degree of interest) in your products/services, and do they have the potential to ever be or should they be considered a qualified lead? These questions might leave you at a bit of a loss. 

Lastly, how do you avoid wasting company time on a long list of contacts (by sending out generic bulk emails or cold-calling, for example) that might not be ready to buy, and instead identify and refocus most of your attention on those with the greatest potential?




Credit: iStock / Rawpixel Ltd


Forget Cold-Calling:

Use Smart Lists and Lead Scoring to Automatically Gather Meaningful, Actionable Information About Your Contacts’ Interests and Behaviour


Lead Scoring and Smart List are two features offered by many marketing automation platforms that help you to automatically and dynamically collect valuable information about your contacts' online behaviour (e.g. what they click on, pages they visit from an email you send, forms they fill out etc.) resulting in actionable information for you and your company. Among other things, Lead Scoring and Smart Lists can let you know who is ready to buy, when they are ready to buy, and will provide you with the information you need about a contact’s behaviour and interests so you can tailor the appropriate message to close the deal.

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Topics: marketing automation, Leads

The ABCs of Tone

Posted by Alexa Oliver

Jun 23, 2015 4:03:00 PM

“Tone” is an abstract but critical concept for marketing. Just like perfect pitch is rare in singing, perfect tone is equally rare. In general, tone refers to how you’re delivering your message to the audience, and it’s important to understand the importance of the right tone. In the end, tone is the reason people keep listening.

While it’s impossible to create a sure-fire formula for the perfect tone every time, there are considerations to improving your tone across all platforms. Just remember ABC and you’ll be well on your way to better marketing.

Image credit: kadirkaba / iStock / ThinkStock

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Topics: social media, marketing, branding, engage customers

Add Your Website to Your Sales Team with these Steps

Posted by Scott Vetter

Jun 18, 2015 11:28:00 AM


Organizations have come to realize that websites are not static, however many continue to treat their websites as a passive, though pretty, information piece. Your website is always available to anyone with Internet access. Wouldn’t it make sense to treat your website as your virtual salesperson, always at the ready to engage with any viable prospect who browses by.

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Topics: inbound marketing strategy, website design

How to Find Your Ideal Client

Posted by Donna Kind

Jun 11, 2015 10:00:00 AM

Or, perhaps more to the point, how to make sure your ideal client finds you. All organizations face this issue, and it can be especially challenging for small businesses. But done right, online inbound marketing puts you in the driver’s seat – you just need a roadmap for success.

Oleksiy Mark/iStock/Thinkstock

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Topics: buyer persona, Inbound marketing, online marketing, market segment, customer engagement, target marketing

Get Notified With Inbound Marketing

Posted by Dave Auten

Jun 9, 2015 3:10:59 PM

Knowledge is power. This phrase speaks of knowledge as an opportunity to improves one’s potential, reputation and influence. This holds true in the marketing world where the more current and accurate the information we have about our prospects, the higher likelihood we have in conducting some business.



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Topics: Inbound marketing, marketing automation

3 Marketing Lessons I Learned on Stage

Posted by Alexa Oliver

Jun 2, 2015 3:51:00 PM

With dance recital season upon us, and my free time about to be sucked up by the theatre, I thought I’d pick apart all the marketing skills acquired from over a decade of dancing. While the skills appear worlds apart, they share many of the same principles. Marketing is, at the end of the day, performing for an audience. You have a company vying for the attention of customers, and you want everybody’s eyes on you. Your marketing is how you generate that attention.

Guillermo Lobo / iStock / ThinkStock

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Topics: marketing, branding, content

5 Reasons to Choose Marketing Automation for Your Inbound Marketing Business Solution

Posted by Claire Phillipowsky

May 27, 2015 2:44:00 PM

There are many reasons to use automated marketing to improve the power of your inbound marketing. Automated marketing is proven to help you attract more potential customers, convert them to leads, close sales, and delight customers into repeat customers. Here are 5 reasons to invest in automated marketing today.

eabff / iStock / ThinkStock


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Topics: Inbound marketing, marketing automation, automated marketing

Is Your Brand Relevant?

Posted by Scott Vetter

May 21, 2015 7:10:15 AM

Many years ago, we dealt with a local retail clothing chain that catered to a young demographic. They were very aware of their market’s needs and wants, and the importance of how well their brand reflected that market. The owner was relatively young himself, but a very intelligent fellow with valuable experience and good business instincts. Often, when we presented a campaign, he would stare at it for a while and muse over the creative or messaging. He would say something along the lines of “This isn’t anything like I had in mind… but let’s consider how it might play out and what it can do for our brand.” Nine times out of ten he endorsed the campaign. Only part of the credit goes to our team. A large part of the credit goes to the client: first of all for providing us with the insight to fully appreciate his market; and then to remove any ego from his decision and apply his business and market knowledge to best support his brand.

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Topics: branding, business development, strategy

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