Picking the Right CMS for Your Business

Posted by Alexa Oliver

Apr 16, 2015 10:55:00 AM

A content management system (CMS) does exactly what the name implies: it will help you manage all the content you’re producing for your website or blog. Some systems go beyond that, and help you manage every part of your marketing process. When you’re creating a marketing strategy, it can be easy to get caught up in what you’ll fill the system with and how you’ll use it. While all that is important, you have to consider where you’ll post the content. Different CMS systems fit different needs. Here’s a list of things to consider before you start posting:

 

  

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Topics: blogging, content, CMS

5 Components for a Successful Strategic Marketing Plan

Posted by Scott Vetter

Apr 10, 2015 7:06:00 AM

A little while back, I had lunch with a couple of communication executives, each working for a different national association. One was a client. The reason for the lunch was to introduce me to the non-client and provide some insight into a PR issue they were having. Their issue concerned a lobby group that was spreading some mis-truths. The association wanted to come out heavy and refute the erroneous claims, which is an understandable reaction, but one that could well fan the flames and create a much bigger fire.

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Topics: branding, marketing strategy, strategic plans

Business Blogging: How to Develop Blog Topics

Posted by Dave Auten

Apr 8, 2015 9:06:00 AM

Blogging is one of the cornerstones in attracting quality leads to your business online. Coming up with relevant and interesting blog topics, however, can be challenging over the long term. Here is some advice on how to develop a supply of helpful topics that your target audience will appreciate.

 

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Topics: blogging, business development, lead generation

9 Common Marketing Terms and Acronyms You Should Know! (Part 2 of 2)

Posted by Claire Phillipowsky

Apr 2, 2015 6:53:00 PM

The marketing and communications industry is one where industry-folk, such as us, like to use acronyms to refer to certain marketing-related terms. Why? Quite simply because: it allows us to be that much more efficient. (What’s a bathroom break?)

 

Joking aside, we know that an acronym can be an efficient way to communicate information, but it can leave people who aren’t in the industry understandably feeling a little left out. Here are 4 more common marketing terms and acronyms that you might not be familiar with yet, but will certainly benefit from knowing more about! So, read on and be prepared to impress those marketing-types and your boss.

 

(See: Part 1 of 2 of “9 Common Marketing Terms and Acronyms You Should Know!”)

 

 

RWD

 

RWD stands for Responsive Web Design. It is the process of ensuring an online piece of marketing material (including: websites, blogs, and landing pages) can automatically restructure its design and content to be intuitive and user-friendly on mobile devices. Online content that is designed with RWD in mind, doesn’t cut off content, or force the user to expand content to read or click on it. RWD is a crucial and necessary component of optimal UX Design.

 

 

 

 

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Topics: communications, advertising

Cut the Noise: Monitoring Twitter with HubSpot

Posted by Alexa Oliver

Mar 31, 2015 7:54:30 AM

Twitter is a wildly popular and useful tool for monitoring conversations about your brand. People are always talking on Twitter, and at least some of it relates to your brand or products. You want to be part of these conversations. But how?

 

You could monitor Twitter directly and try to take in all the information. But with 500 million tweets sent per day, you’ll be flooded. Most of Twitter isn’t talking about you or your products. You just don’t have time to find potential prospects by yourself.

 

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Topics: twitter, social media monitoring

3 Ways to Spring Clean Your Blog

Posted by Alexa Oliver

Mar 26, 2015 8:06:41 AM

Content management systems such as HubSpot are an asset for managing your blog. From one interface, you can do everything possible to make sure your blog is running smoothly.

 

Unfortunately, even a well working system has posts slip through the cracks, either from an unfocused strategy, still trying to establish what works best, or simply due to a lack of maintenance. Any well-populated blog will eventually collect issues, and if left unchecked your blog could become an impossible to navigate behemoth that leaves readers frustrated instead of seeing you as a thought leader.

 

With spring officially starting (even if it might not look that way outside), what better time to get your blog in tip-top shape? Here are some key areas to focus on, to get the most polish for your elbow grease.

 

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Topics: blogging, content managment

9 Common Marketing Terms and Acronyms You Should Know (Part 1 of 2)

Posted by Claire Phillipowsky

Mar 24, 2015 4:14:00 PM

The marketing and communications industry is one where industry-folk, such as us, often use acronyms to refer to certain marketing-related terms. Why? Quite simply because: it allows us to be that much more efficient. (What’s a bathroom break?)

 

Joking aside, we know that an acronym can be an efficient way to communicate information, but it can leave people who aren’t in the industry understandably feeling a little left out. Here are 10 common marketing terms and acronyms that you might not be familiar with yet. Once you know more about what they are, you'll gain a greater understanding of their incredible capacity to benefit you and your business! So, read on and be prepared to impress those marketing-types (and your boss).

 

 

 

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Topics: Inbound marketing, marketing and advertising industry

What Sales or Inbound Marketing Strategy Works Best?

Posted by Scott Vetter

Mar 20, 2015 10:20:00 AM

Some people are naturally good at selling, but not anyone can do it. Despite the fact that a large portion of the business world is employed in some form of sales, few are truly good at it. It is a skill, and it is a discipline. Practiced by a professional, it is an art.

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Topics: Inbound marketing, business development, sales

Inbound Marketing: 5 Reasons For a Compelling Website

Posted by Dave Auten

Mar 17, 2015 1:26:00 PM

It’s easy to get excited about inbound marketing. Most small and medium enterprises can use more leads leading to more sales. Why else spend the time and money to put your business online? Expanding the physical limits of your sales force and your business address with the Internet can help grow your business.

 

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Topics: Inbound marketing, website design

3 Business Rules to Learn from Las Vegas

Posted by Scott Vetter

Mar 5, 2015 7:56:57 AM

Managing a business can often seem like a gamble, and the desire to win is what drives many business owners. Even though passion and the thrill of success can be great catalysts, management is a serious responsibility that deserves a rational approach. That being said, I was in Vegas recently (for a conference, honest), and realized that business managers and owners could take a page from the Vegas playbook. Here are three “rules” I observed.

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Topics: business development, brand experiences

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