Traditional Tweeting: The Merging of Traditional and SocialChannels

Posted by Alexa Oliver

Oct 7, 2015 11:51:52 AM

Marketers have long known advertising is no longer a one-way street. The social world has meshed with the so-called “real world,” with text conversations acting as bridges between in person meetings. However, in advertising, we still treat “social” and “traditional” as two separate channels.

Recent data indicates that the bridge between traditional and social has spread— at least when Twitter and TV is concerned. This means content strategies might be changing in the very near future to reflect consumers' multiple screen habits.

Read More

Topics: twitter, social media, facebook, traditional marketing

Cut the Noise: Monitoring Twitter with HubSpot

Posted by Alexa Oliver

Mar 31, 2015 7:54:30 AM

Twitter is a wildly popular and useful tool for monitoring conversations about your brand. People are always talking on Twitter, and at least some of it relates to your brand or products. You want to be part of these conversations. But how?


You could monitor Twitter directly and try to take in all the information. But with 500 million tweets sent per day, you’ll be flooded. Most of Twitter isn’t talking about you or your products. You just don’t have time to find potential prospects by yourself.


Read More

Topics: twitter, social media monitoring

Facebook Is Getting Older and so Is Your Audience!

Posted by Sandy Benoit

Feb 13, 2015 10:16:00 AM

What do you think about when I say social media?

Read More

Topics: twitter, social media, facebook, customer engagement, audience

Ho, Ho, Ho! Should your Social Marketing get into the Holiday Cheer?

Posted by Sandy Benoit

Dec 5, 2014 10:37:11 AM

It's that time of year again!


Don't get me wrong, I love Christmas! But I love Christmas on December 25th, not right after Halloween! Let's not forget those Christmas songs that will be filling our eardrums for the next few weeks...


The decorations are up and the ''Before Christmas'' sales have begun. What about your business? Are you thinking of doing something special for the holidays? Are you wondering if you should? And if it is worth it?


Read More

Topics: twitter, marketing, facebook, holiday marketing, YouTube, Christmas, Instagram

Social Media in 2014: Interesting Numbers and Stats!

Posted by Sandy Benoit

Oct 6, 2014 9:26:00 AM

So, the days are getting shorter, summer is coming to an end and leaves are changing colours. It can only mean one thing: fall has begun. Of course, with the year coming to an end, we will also start seeing year-end statistics and yearly reviews appearing on our social media streams.

Read More

Topics: twitter, blogging, social media, facebook, YouTube, google plus, statistics

What Will Twitter’s E-Commerce Tool Mean for Your Business?

Posted by Jenn Jefferys

Sep 19, 2014 1:00:00 PM


Multiplying a product's purpose from one to many has come to be expected today.

To that end, we’ve come to expect Facebook and other social platforms to be in a constant state of evolution, as they perpetually bring on new features; from chat, to games, to videos, to e-commerce.

Twitter Inc. has been fortunate enough to take on a valuable new team member (previously employed at Ticketmaster) whose latest project (similar to Facebook’s this past summer) will soon mean adding e-commerce to the Twitter portfolio.

Read More

Topics: twitter, social media, social selling, e-commerce

Top 3 Considerations When Choosing a Cover Image

Posted by Sandy Benoit

Apr 22, 2014 8:31:00 AM

You only have 7 seconds to make a good first impression! Although this leadership concept applies mostly to applicants for a first interview or managers when networking, the rule can apply to social media as well. Indeed, it speaks to the speed of our daily communications and building an online reputation. With most social media now offering significant space for your custom images, it has become very important real-estate.

When looking up a company on Facebook or Twitter, one of the first elements that will speak to you is their overall look. This look is mainly composed of a cover image, a profile banner and/or a background image. 

On the one hand, most specialists will advise you to keep the same profile picture across all channels to create a brand and be more easily recognized. On the other hand, the cover image can be ever changing to set a mood, promote your company and show your personality. 

Read More

Topics: twitter, social media, facebook, branding, cover image

Cheat Sheet: Image Sizes for Twitter, Facebook, Google+, & LinkedIn

Posted by Dave Auten

Apr 21, 2014 2:53:00 PM


This blog post incorporates some major changes as of April 2014.

Chances are, your business is on at least one social media network. These networks are extensions of your business and should be branded just like you would your own company website. Thankfully, these networks provide more space than ever for for your own company brand. Each network is uniquely different, so naturally are the image specifications. No worries!

Read More

Topics: twitter, facebook, linkedin, Google

A Blog for Social Media Skeptics

Posted by Jenn Jefferys

Apr 9, 2014 10:00:00 AM

Businesses of all shapes and sizes are begging you to like or follow them right now – aggressively.

Some of these businesses convey great virtual voices, while too many others market on rhetoric, hyperbole and with a whole lot of smoke and mirrors. Thus, it is understandable that when it comes to social media as a marketing platform, skepticism is rampant.

Currently I manage an assortment of Twitter accounts: for myself, PROSAR, a non-profit, a local band, and for multiple small businesses. It’s frustrating sometimes to be forced to navigate through loads of BS when searching for re-tweetable content, or solid new contacts with which to network. I suppose it’s too easy to pretend to be something you’re not when talking to a screen, rather than an actual physical person across from you in a coffee shop. That said, when it comes to your virtual presence, not unlike your personal and business relationship, being disingenuous will do you no favours.

Read More

Topics: twitter, social media, marketing, charlie angus, inbound marketing methodology, social media skepticism, smoke and mirrors

What Do #Selfies Mean for Inbound Marketing?

Posted by Jenn Jefferys

Mar 12, 2014 5:00:00 PM


Suffice to say, that “selfies” have become more than just a trend, they may just be a cultural phenomenon.

The whole world seems to be hopping on the bandwagon. Quite frankly, it’s hard not to. Virtually everyone has a smart phone in their pocket or at their desk, and that illusive 13mp camera – well, it’s practically calling your name right now.

Read More

Topics: twitter, business, Inbound marketing, the culture of sharing, selfies, pop culture, 2014 Academy Awards, Ellen DeGeneres, conformity and trends

Posts by Topic

see all


Insightful marketing info delivered right to your inbox or RSS Reader.


Subscribe Now