The Infinite Scrolling Website Trend…Are You In?

Posted by Natalie Saumure

Oct 2, 2013 11:12:00 AM

Infinite scrolling is a cool technique that is starting to emerge more across the web and seen on social media sites like Pinterest. When implemented properly, infinite scrolling allows for greater content exposure and a simple way to navigate through a site – overall enhancing the user experience. It doesn’t baffle users by forcing them to hop around between various pages. It is also quicker to load one long page than it is to load many pages.

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Topics: social media, engage customers, Pinterest, website design

5 Tools to Help with Social Media Management

Posted by Natalie Saumure

Sep 20, 2013 2:10:00 PM

What tools do you use to track and monitor your social media networks? Everyone knows that if you want to see results – hard work, time and dedication is required in order to interact properly with your audience. Measuring your social media performance is important to getting great results.

Below are 5 tools that can help improve results on your social media networks.

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Topics: blogging, social media, facebook, linkedin, Inbound marketing, engage customers, online marketing, content, analytics, Google, mobile devices, HootSuite, blog, Pinterest, competitive strategy, YouTube

What Type of Digital Marketer are You? [Infographic]

Posted by Natalie Saumure

Aug 14, 2013 12:12:00 PM

Let your originality – your specialness, your brand personality – come through in your online content.”

- Ann Handley & C.C. Chapman (author)

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Topics: twitter, social media, facebook, Google, evolution of marketing, Pinterest, Digital Marketing

When Should you Post Updates on Social Media Networks? [Infographic]

Posted by Natalie Saumure

Jul 4, 2013 3:22:00 PM

Everyone knows that if you want to see results – hard work, time and dedication is required in order to connect properly with your audience. But most importantly, timing when you do something is crucial as well.

While the most advantageous time to post an update to your Facebook or Twitter page may differ according to your target audience, the infographic below from Social Caffeine suggests the general best and worst times to post on social networks (Facebook, Twitter, LinkedIn, Google + and Pinterest).

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Topics: twitter, social media, facebook, linkedin, Google, Pinterest

Cheat Sheet: Image Sizes for Twitter, Facebook, Pinterest, Google+ & LinkedIn

Posted by Natalie Saumure

Jun 12, 2013 4:19:00 PM

This blog incorporates changes as of June 2013.

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Topics: twitter, social media, facebook, linkedin, Google, Pinterest

Is your Blog Easy to Find?

Posted by Natalie Saumure

Feb 20, 2013 12:17:00 PM

With blogging becoming more popular and mainstream, the challenge to set yourself apart from others can get difficult if you do not know which route is the best for your company. If you do not have a blog yet, hop to it!

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Topics: twitter, blogging, facebook, linkedin, branding, engage customers, client relationships, blogs, Google, HootSuite, blog, Pinterest

Is Your Business Ready for Valentine’s Day?

Posted by Natalie Saumure

Feb 6, 2013 3:22:00 PM

He loves me, he loves me not, he loves me, he loves me not…oh, the joys of Valentine’s Day, or Hallmark Day, or Forced Affection Day - We all have different names for it. In other words, some people love it and some people detest it. Why? Well, it’s a lovey-dovey holiday and an unwanted reminder of your relationship status…or maybe just mine.

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Topics: blogging, facebook, marketing strategy, blog, promotion, Pinterest, SEO

How to Generate Blog Post Ideas from Pinterest

Posted by Natalie Saumure

Jan 23, 2013 10:54:00 AM

Pinterest is a fantastic visual medium. The real value and viral capability of Pinterest is that people will repin images much faster than a chunk of text. Many people who are still new to Pinterest haven’t seen what full potential this network actually has. While there are numerous ways to think up a blog post idea, Pinterest may be the first place you check from now on. Browse through pins and boards of a topic of interest (or look up something that you would like to gather more information on) to get your creative juices flowing. Check out what your friends, other pinners are pinning about and see what is resonating most with Pinterest followers. In other words, check out what boards and pins are getting comments/repined/liked a lot.

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Topics: blogging, branding, blogs, brainstorming, blog, Pinterest

3 Tips for Making a Professional Pinterest Page for Business [Video]

Posted by Lydia Di Francesco

Nov 23, 2012 4:35:00 PM

Last week I shared the news that Pinterest launched business pages and I created a video tutorial on how to set up a Pinterest business page. If you've got a Pinterest page or are thinking about setting one up, you may be wondering what to post. Essentially, the sky's the limit in terms of what you pin, but you want to make sure your pins appeal to your target audiences.

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Topics: video, strategy, Pinterest

How to Create a Pinterest Business Profile [video]

Posted by Lydia Di Francesco

Nov 15, 2012 9:31:00 PM

Pinterest is one of the latest social media networks and has made a HUGE splash! Many businesses are finding Pinterest is an excellent way to drive traffic to their site. In fact, the site recently surpassed Yahoo to become the fourth largest driver of traffic in the world. And it's not just traffic, but those people are buying as well! One study by marketing technology company Convertro showed that Pinterest represented 17.4% of social media revenue for e-commerce sites in April, up from just 1.2% in Q2 2011.

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Topics: engage customers, video, online traffic, Pinterest

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