The Marketing Process Has Changed - Has Your Content Kept Pace?

Posted by Scott Vetter

Feb 11, 2016 11:47:05 AM

It’s old news that customers have changed how they shop and buy. Thanks to the Internet, customers have a massive amount of information, reviews and feedback on virtually anything they want to buy, and they seek it out prior to making a buying a decision. Consumers are more in control of their purchasing behaviour than ever before. This changing dynamic has developed a new approach towards the marketing and sales process.

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Topics: marketing, content, content marketing

Caring is Always Smart Marketing

Posted by Scott Vetter

Dec 23, 2015 10:21:13 AM

This time of year brings much warmth with the colder temperatures and biting December wind (ok, not so biting this year). And marketers, clad in their ugly Christmas sweaters and spiked hot cocoa in hand, are quick to turn this good feeling into a branding opportunity. The best branding forms an emotional connection, so how could you do better than attaching the benefits of peace, love and happiness to your organization?

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Topics: marketing, holiday marketing

Top 3 Tips to Find a Great Social Media Manager

Posted by Sandy Benoit

Aug 11, 2015 11:24:04 AM

When in need of a social media manager or community manager we often assume that if we hire a person born after 1990 that they should automatically be qualified for the job. I don't mean this as a good or bad thing, but simply as an assumption that we make, myself included. Now that I am in charge of coaching and managing a junior team of community managers I realize that they need as much support as any other role within a company. To help you find the right fit for your team, here are a the top 3 tips to find a great social media manager, rookie or experienced.

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Topics: social media, marketing, engage employees, community management

The ABCs of Tone

Posted by Alexa Oliver

Jun 23, 2015 4:03:00 PM

“Tone” is an abstract but critical concept for marketing. Just like perfect pitch is rare in singing, perfect tone is equally rare. In general, tone refers to how you’re delivering your message to the audience, and it’s important to understand the importance of the right tone. In the end, tone is the reason people keep listening.

While it’s impossible to create a sure-fire formula for the perfect tone every time, there are considerations to improving your tone across all platforms. Just remember ABC and you’ll be well on your way to better marketing.

Image credit: kadirkaba / iStock / ThinkStock

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Topics: social media, marketing, branding, engage customers

3 Marketing Lessons I Learned on Stage

Posted by Alexa Oliver

Jun 2, 2015 3:51:00 PM

With dance recital season upon us, and my free time about to be sucked up by the theatre, I thought I’d pick apart all the marketing skills acquired from over a decade of dancing. While the skills appear worlds apart, they share many of the same principles. Marketing is, at the end of the day, performing for an audience. You have a company vying for the attention of customers, and you want everybody’s eyes on you. Your marketing is how you generate that attention.

Guillermo Lobo / iStock / ThinkStock

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Topics: marketing, branding, content

Ho, Ho, Ho! Should your Social Marketing get into the Holiday Cheer?

Posted by Sandy Benoit

Dec 5, 2014 10:37:11 AM

It's that time of year again!


Don't get me wrong, I love Christmas! But I love Christmas on December 25th, not right after Halloween! Let's not forget those Christmas songs that will be filling our eardrums for the next few weeks...


The decorations are up and the ''Before Christmas'' sales have begun. What about your business? Are you thinking of doing something special for the holidays? Are you wondering if you should? And if it is worth it?


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Topics: twitter, marketing, facebook, holiday marketing, YouTube, Christmas, Instagram

The Ingredients For Blog Success: The Best Way to Nourish Your Content

Posted by Sandy Benoit

Aug 4, 2014 11:54:00 AM

Last January, I attended the NMX (New Media Expo) conference in Las Vegas. At that event, I had the opportunity to meet Barry Feldman and take part in his content generation workshop called: Rock and Roll Content: A Six-String Study for Creating Blog Hits on Your Blog. He entertained us with Rock and Roll hits and even played us a tune or two on his guitar. I learned a lot, including the fact that Barry Feldman knows what he is talking about. So, recently, when I found this fresh take on how to create effective content, I was not surprised to see that Barry Feldman was the author behind it. 

Every day we read labels about the food we eat and the ingredients we put in our body. Why not do the same for our content. Here is Barry's idea of what effective content should contain and what can make your blog a healthier post.



Source: Social Media Today

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Topics: blogging, social media, marketing, content marketing

Should You Fuse Traditional & Digital Marketing?

Posted by Jenn Jefferys

Jul 31, 2014 2:44:40 PM

Almost every weekend this month and next, I volunteered to hang posters in my neighborhood promoting a local music festival coming up at the end of August. This probably seems like a weird, hypocritical thing for me to do being that I spend most of my time writing content for the web and working for a company whose very name has the word “inbound” in it.

But I’m not the only one doing this. Dozens of activist campaigns, political parties and bands regularly ensure that every city utility poll on Bank, Elgin and Rideau Streets are never bare. Ottawa musicians even spoke out earlier this year and started an online campaign called #PosterVigilante in an effort to stop their posters from being vandalized and torn down.

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Topics: marketing, inbound versus outbound, traditional marketing

4 Helpful Marketing Blogs to Follow

Posted by Jenn Jefferys

Jul 23, 2014 2:17:00 PM

I get stumped on ideas all the time. Today was a perfect example. As much as I wish it was, creativity is not an inevitably perpetual phenomenon; even for those of us in the business of being creative.

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Topics: marketing, blogs, business strategy, business tips, great content worth following

Lacking the Branding Love? Tell a Story & Make the Connection

Posted by Jenn Jefferys

Jul 16, 2014 3:42:11 PM

At the heart of every successful, consumer-centric marketing campaign is captivating storytelling. Not just any story; the kind of story that captures an emotional stronghold of a carefully-selected few.

There’s a reason your parents read to you as a child. Even as our brains are still developing, neuroscience-based research has proven time and time again that stories have the ability to foster a profound sense of connection. 

This connection –whether it be for a certain wine, a sports team, a political party, or a tech company– can lead to steadfast love and lifelong allegiance; but only if it reaches us just so.

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Topics: marketing, advertising, branding, brand experiences, emotional connections, storytelling

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