The Ingredients For Blog Success: The Best Way to Nourish Your Content

Posted by Sandy Benoit

Aug 4, 2014 11:54:04 AM

Last January, I attended the NMX (New Media Expo) conference in Las Vegas. At that event, I had the opportunity to meet Barry Feldman and take part in his content generation workshop called: Rock and Roll Content: A Six-String Study for Creating Blog Hits on Your Blog. He entertained us with Rock and Roll hits and even played us a tune or two on his guitar. I learned alot, including the fact that Barry Feldman knows what he is talking about. So, recently, when I found this fresh take on how to create effective content, I was not surprised to see that Barry Feldman was the author behind it. 

Every day we read labels about the food we eat and the ingredients we put in our body. Why not do the same for our content. Here is Barry's idea of what effective content should contain and what can make your blog a healthier post.



Source: Social Media Today

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Topics: blogging, social media, marketing, content marketing

Should You Fuse Traditional & Digital Marketing?

Posted by Jenn Jefferys

Jul 31, 2014 2:44:40 PM

Almost every weekend this month and next, I volunteered to hang posters in my neighborhood promoting a local music festival coming up at the end of August. This probably seems like a weird, hypocritical thing for me to do being that I spend most of my time writing content for the web and working for a company whose very name has the word “inbound” in it.

But I’m not the only one doing this. Dozens of activist campaigns, political parties and bands regularly ensure that every city utility poll on Bank, Elgin and Rideau Streets are never bare. Ottawa musicians even spoke out earlier this year and started an online campaign called #PosterVigilante in an effort to stop their posters from being vandalized and torn down.

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Topics: marketing, inbound versus outbound, traditional marketing

4 Helpful Marketing Blogs to Follow

Posted by Jenn Jefferys

Jul 23, 2014 2:17:00 PM

I get stumped on ideas all the time. Today was a perfect example. As much as I wish it was, creativity is not an inevitably perpetual phenomenon; even for those of us in the business of being creative.

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Topics: marketing, blogs, business strategy, business tips, great content worth following

Lacking the Branding Love? Tell a Story & Make the Connection

Posted by Jenn Jefferys

Jul 16, 2014 3:42:11 PM

At the heart of every successful, consumer-centric marketing campaign is captivating storytelling. Not just any story; the kind of story that captures an emotional stronghold of a carefully-selected few.

There’s a reason your parents read to you as a child. Even as our brains are still developing, neuroscience-based research has proven time and time again that stories have the ability to foster a profound sense of connection. 

This connection –whether it be for a certain wine, a sports team, a political party, or a tech company– can lead to steadfast love and lifelong allegiance; but only if it reaches us just so.

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Topics: marketing, advertising, branding, brand experiences, emotional connections, storytelling

Revisiting Vintage Philosophy: Theories That Still Work for Marketing Today! (Part 3)

Posted by Jenn Jefferys

Jun 18, 2014 3:00:00 PM

Hailing from the Frankfurt School of Thought, Adorno and Horkheimer are the final philosophers I’ll be shedding a little light on for you in capping off a three-part series linking classic philosophical theory to contemporary marketing (check out the first two featuring Plato and Marshall McLuhan!).

Cultural norms and salience have long occupied the work of many great thinkers. German scholars, Theodor Adorno and Max Horkheimer, for instance, were fascinated by what constituted popular culture. The pair thusly dedicated a great deal of theorizing and writing to the subject; or to what they came to refer to as “culture industry.”

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Topics: social media, marketing, Inbound marketing

Revisiting Vintage Philosophy: Theories That Still Work for Marketing Today! (Part 2)

Posted by Jenn Jefferys

Jun 4, 2014 1:00:00 PM

There is a good chance you’ve heard of Marshall McLuhan.

He was Canadian, surprisingly anti-academia, often cynical, and a fierce thinker with a lot of opinions on technology, advertising and the global marketplace. He was an image consultant for former Prime Minister Pierre Trudeau. There’s even a Heritage Minute made about him!

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Topics: marketing, the medium is the message, philosophy, Marshall McLuhan

Revisiting Vintage Philosophy: Theories That Still Work for Marketing Today! (Part 1)

Posted by Jenn Jefferys

May 15, 2014 4:49:00 PM

I remember a prof at Carleton University telling me that one of the toughest parts of being a communications scholar or professional, is that no one can really give a straight-forward answer on what this field is really about. 

From an outsider, it may seem like we’re a bunch of distracted left-brainers on Twitter 24/7, when in reality, we contribute so much to business: from marketing, to advertising, to strategic public relations and public affairs strategy, and more.

Communications is actually an incredibly versatile and intersectional study. Some of the earliest theories from many doctrines contribute to our contemporary understanding of media, technology and modern communication.

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Topics: communications, marketing, Inbound marketing, Allegory of the Cave, Plato, philosophy, theory

Top 4 Tips When Doing Your First Social Media Audit

Posted by Sandy Benoit

May 5, 2014 8:00:00 AM

You are all set!

You have an online strategy that might include some advertising, keyword searches and inbound marketing tactics, but what about social media?

Often, you want to develop a social media strategy but don't know where to start.

What channels should you include?

Which one is best?

And what about your current presence?

How can you improve it?

Are you doing ok?

To have a first glimpse at your own presence and to better evaluate your own needs when you first meet with a social media expert at PROSAR, here is a look at what you should be considering!

I have to say, I love this infographic because the 3 main tips explained here are my own starting steps when first developping a social media strategy for a new client.

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Topics: social media, marketing, monitoring, social media monitoring, branding, online marketing, strategy

A Blog for Social Media Skeptics

Posted by Jenn Jefferys

Apr 9, 2014 10:00:00 AM

Businesses of all shapes and sizes are begging you to like or follow them right now – aggressively.

Some of these businesses convey great virtual voices, while too many others market on rhetoric, hyperbole and with a whole lot of smoke and mirrors. Thus, it is understandable that when it comes to social media as a marketing platform, skepticism is rampant.

Currently I manage an assortment of Twitter accounts: for myself, PROSAR, a non-profit, a local band, and for multiple small businesses. It’s frustrating sometimes to be forced to navigate through loads of BS when searching for re-tweetable content, or solid new contacts with which to network. I suppose it’s too easy to pretend to be something you’re not when talking to a screen, rather than an actual physical person across from you in a coffee shop. That said, when it comes to your virtual presence, not unlike your personal and business relationship, being disingenuous will do you no favours.

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Topics: twitter, social media, marketing, charlie angus, inbound marketing methodology, social media skepticism, smoke and mirrors

6 Best Practices for Expert Live Tweeting

Posted by Jenn Jefferys

Feb 28, 2014 10:30:00 AM

Whether it's a live music event, the #Sochi2014 Olympics, or a local craft beer festival (like we attended last weekend), live tweeting is a great tactical skill for you to keep in your marketing back pocket.

One of the first reported examples of live tweeting took place back in 2009 when CNN and Facebook teamed up during Obama's inauguration. Confused about what live tweeting is, exactly? Have a look at this straight-forward definition from

I'm extremely social by nature, addicted to Twitter, and love sharing my experiences among my virtual networks in practically every arena. Not all of us are inherently like this, and not all of us need to be like this. Moreover, if you're out at a social function surrounded by prospective clients you'd like to be networking with, and your face is glaring down at a screen the entire time, there's the risk of closing yourself off from real-live contacts. You need to find your own balance that works best for you.

Whether you're a seasoned Twitter fanatic or merely a dabbler, there are methods to get the most out live tweeting no matter what your personal style. As someone who has live tweeted at dozens of events for a wide assortment of folks (non-profits, political parties and local bands, for instance), here are my favourite tricks of the trade:

1. Invest in the right tools for the job
Even if you're tight for cash, it is critical to invest in a mobile device that allows you to document quickly and efficiently. Yes, that means a camera with an adequate percentage of megapixels. This doesn't necessarily mean blowing all your money on whatever might be the latest and greatest, it just means investing in something you can depend on, so that when the opportunity to live tweet presents itself, you can stay on top of your game and look professional doing it. Because, honestly, blurry photos and slow operating systems suck!

2. Survey the space you're working with
Relax, collect yourself and take a few minutes to establish the space you're going to be tweeting from. I've always found it helpful to get a good feel for my surroundings before I dive into something. Whether it's public speaking or live tweeting, feeling comfortable with your surroundings and confident in the space you're working from helps produce great results.

3. Have a realistic goal
This is important when it comes to everything digital. It's critical to know exactly why you're engaging your virtual following for this event. Some questions to ask yourself might include: (A) Do you have any pre-determined hashtags that are going to peak interest? (B) How many times are you planning on tweeting throughout this event? (C) Who are the right people to re-tweet? (D) Are you prepared for high engagement, and ready to generate interest if your engagement level is lagging? Take the time to sit down with your client or colleagues and establish the promotional and branding reasoning behind the live tweeting. A great example of a well-executed live tweet session (with clearly defined goals behind it) was Ask Obama: a Twitter "Town Hall," executed by The White House. According to their site, "tens of thousands of questions were tweeted to #AskObama on Twitter about the economy, health care and other important issues."

4. Be salient and relevant, not boring or typical
Who are you representing, and what voice are you expected to embody exactly? Are you tweeting from your personal account, or from a client's? How professional should your voice be? There are a number of questions you may need to ask yourself (or your clients and colleagues) before you take on this important role. You are essentially the virtual face of who you are tweeting for. Try to keep that in mind. Just one tweet could have the capacity to make or break your following. Alternatively, like in the case of popular television show, Portlandia (whose fictional feminist bookstore live tweeted throughout the Superbowl) you could potentially grow your following by 25%.

5. Check yourself before you wreck yourself
I get it, I'm a keener too. It's so much fun to see yourself get re-tweeted, favourited, or to be a leading voice in a virtual conversation. But try to keep in mind: chronically tweeting just for the sake of chronically tweeting is annoying, disruptive and runs the risk of making you look like a total idiot in public. Frankly, do you really want to sound like a blabbermouth when the entire world can see what you're saying? Tweeting just for the sake of tweeting accomplishes essentially nothing in the grand scheme of things. A firm place to start, is by employing the right hashtags for the job. Our blog on the subject has a medley of tips which you can access here. For more general info on staying on target, I found these do's & don'ts from Glitz & Grammar helpful when it comes to staying on the right track.

While live tweeting is actual work and needs to be taken seriously as such, it can be super fun as well. Approach the task with a positive attitude and love what you're doing. Social media (or the Twittersphere especially) can operate as an amazing way to engage, share, build and nurture relationships. Embrace it, you're on the front lines!

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Topics: twitter, social media, marketing, social media marketing, customer engagement, professional skills, live-tweeting

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