Ho, Ho, Ho! Should your Social Marketing get into the Holiday Cheer?

Posted by Sandy Benoit

Dec 5, 2014 10:37:11 AM

It's that time of year again!


Don't get me wrong, I love Christmas! But I love Christmas on December 25th, not right after Halloween! Let's not forget those Christmas songs that will be filling our eardrums for the next few weeks...


The decorations are up and the ''Before Christmas'' sales have begun. What about your business? Are you thinking of doing something special for the holidays? Are you wondering if you should? And if it is worth it?


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Topics: twitter, marketing, facebook, holiday marketing, YouTube, Christmas, Instagram

The Ingredients For Blog Success: The Best Way to Nourish Your Content

Posted by Sandy Benoit

Aug 4, 2014 11:54:00 AM

Last January, I attended the NMX (New Media Expo) conference in Las Vegas. At that event, I had the opportunity to meet Barry Feldman and take part in his content generation workshop called: Rock and Roll Content: A Six-String Study for Creating Blog Hits on Your Blog. He entertained us with Rock and Roll hits and even played us a tune or two on his guitar. I learned a lot, including the fact that Barry Feldman knows what he is talking about. So, recently, when I found this fresh take on how to create effective content, I was not surprised to see that Barry Feldman was the author behind it. 

Every day we read labels about the food we eat and the ingredients we put in our body. Why not do the same for our content. Here is Barry's idea of what effective content should contain and what can make your blog a healthier post.



Source: Social Media Today

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Topics: blogging, social media, marketing, content marketing

Should You Fuse Traditional & Digital Marketing?

Posted by Jenn Jefferys

Jul 31, 2014 2:44:40 PM

Almost every weekend this month and next, I volunteered to hang posters in my neighborhood promoting a local music festival coming up at the end of August. This probably seems like a weird, hypocritical thing for me to do being that I spend most of my time writing content for the web and working for a company whose very name has the word “inbound” in it.

But I’m not the only one doing this. Dozens of activist campaigns, political parties and bands regularly ensure that every city utility poll on Bank, Elgin and Rideau Streets are never bare. Ottawa musicians even spoke out earlier this year and started an online campaign called #PosterVigilante in an effort to stop their posters from being vandalized and torn down.

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Topics: marketing, inbound versus outbound, traditional marketing

4 Helpful Marketing Blogs to Follow

Posted by Jenn Jefferys

Jul 23, 2014 2:17:00 PM

I get stumped on ideas all the time. Today was a perfect example. As much as I wish it was, creativity is not an inevitably perpetual phenomenon; even for those of us in the business of being creative.

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Topics: marketing, blogs, business strategy, business tips, great content worth following

Lacking the Branding Love? Tell a Story & Make the Connection

Posted by Jenn Jefferys

Jul 16, 2014 3:42:11 PM

At the heart of every successful, consumer-centric marketing campaign is captivating storytelling. Not just any story; the kind of story that captures an emotional stronghold of a carefully-selected few.

There’s a reason your parents read to you as a child. Even as our brains are still developing, neuroscience-based research has proven time and time again that stories have the ability to foster a profound sense of connection. 

This connection –whether it be for a certain wine, a sports team, a political party, or a tech company– can lead to steadfast love and lifelong allegiance; but only if it reaches us just so.

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Topics: marketing, advertising, branding, brand experiences, emotional connections, storytelling

Revisiting Vintage Philosophy: Theories That Still Work for Marketing Today! (Part 3)

Posted by Jenn Jefferys

Jun 18, 2014 3:00:00 PM

Hailing from the Frankfurt School of Thought, Adorno and Horkheimer are the final philosophers I’ll be shedding a little light on for you in capping off a three-part series linking classic philosophical theory to contemporary marketing (check out the first two featuring Plato and Marshall McLuhan!).

Cultural norms and salience have long occupied the work of many great thinkers. German scholars, Theodor Adorno and Max Horkheimer, for instance, were fascinated by what constituted popular culture. The pair thusly dedicated a great deal of theorizing and writing to the subject; or to what they came to refer to as “culture industry.”

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Topics: social media, marketing, Inbound marketing

Revisiting Vintage Philosophy: Theories That Still Work for Marketing Today! (Part 2)

Posted by Jenn Jefferys

Jun 4, 2014 1:00:00 PM

There is a good chance you’ve heard of Marshall McLuhan.

He was Canadian, surprisingly anti-academia, often cynical, and a fierce thinker with a lot of opinions on technology, advertising and the global marketplace. He was an image consultant for former Prime Minister Pierre Trudeau. There’s even a Heritage Minute made about him!

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Topics: marketing, the medium is the message, philosophy, Marshall McLuhan

Revisiting Vintage Philosophy: Theories That Still Work for Marketing Today! (Part 1)

Posted by Jenn Jefferys

May 15, 2014 4:49:00 PM

I remember a prof at Carleton University telling me that one of the toughest parts of being a communications scholar or professional, is that no one can really give a straight-forward answer on what this field is really about. 

From an outsider, it may seem like we’re a bunch of distracted left-brainers on Twitter 24/7, when in reality, we contribute so much to business: from marketing, to advertising, to strategic public relations and public affairs strategy, and more.

Communications is actually an incredibly versatile and intersectional study. Some of the earliest theories from many doctrines contribute to our contemporary understanding of media, technology and modern communication.

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Topics: communications, marketing, Inbound marketing, Allegory of the Cave, Plato, philosophy, theory

Top 4 Tips When Doing Your First Social Media Audit

Posted by Sandy Benoit

May 5, 2014 8:00:00 AM

You are all set!

You have an online strategy that might include some advertising, keyword searches and inbound marketing tactics, but what about social media?

Often, you want to develop a social media strategy but don't know where to start.

What channels should you include?

Which one is best?

And what about your current presence?

How can you improve it?

Are you doing ok?

To have a first glimpse at your own presence and to better evaluate your own needs when you first meet with a social media expert at PROSAR, here is a look at what you should be considering!

I have to say, I love this infographic because the 3 main tips explained here are my own starting steps when first developping a social media strategy for a new client.

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Topics: social media, marketing, monitoring, social media monitoring, branding, online marketing, strategy

A Blog for Social Media Skeptics

Posted by Jenn Jefferys

Apr 9, 2014 10:00:00 AM

Businesses of all shapes and sizes are begging you to like or follow them right now – aggressively.

Some of these businesses convey great virtual voices, while too many others market on rhetoric, hyperbole and with a whole lot of smoke and mirrors. Thus, it is understandable that when it comes to social media as a marketing platform, skepticism is rampant.

Currently I manage an assortment of Twitter accounts: for myself, PROSAR, a non-profit, a local band, and for multiple small businesses. It’s frustrating sometimes to be forced to navigate through loads of BS when searching for re-tweetable content, or solid new contacts with which to network. I suppose it’s too easy to pretend to be something you’re not when talking to a screen, rather than an actual physical person across from you in a coffee shop. That said, when it comes to your virtual presence, not unlike your personal and business relationship, being disingenuous will do you no favours.

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Topics: twitter, social media, marketing, charlie angus, inbound marketing methodology, social media skepticism, smoke and mirrors

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