Twitter is one of the more powerful traffic generation tools in your Inbound Marketing arsenal. Recent estimates suggest that the number of active Twitter accounts is well over 140 million. As a result, Twitter can be an extremely powerful tool that can enable you to gain exposure for yourself, your brand, or your message.
If you are wondering how to get more Twitter followers, you are not alone. By using the following 4 tips, you are sure to see an increase in your followers.
1. Design a Compelling Profile for Your Twitter Account
One of the most important things to do if you wish to increase your number of followers is to design the best possible profile that really makes you stand out. Posting an actual picture of yourself (instead of your logo) is a very good idea. You only have 160 characters to express who you are, what you Tweet about, and why people should follow you. The more compelling and interesting you make it, the better.
2. Tweet about Trending Topics and Use #Hashtags
Trending topics on Twitter are those topics that the largest amount of Twitter users are searching for and tweeting about. By inserting your voice into the conversation, you increase the possibility that your profile will come up on a related search. One great way to select trending topics to tweet about is to find a Twitter user with a large number of followers, and see what trends they are tweeting about, and what types of messages they are retweeting. For business owners, it is important to ensure that you are tweeting about trending topics in your specific niche.
If you're looking for some great ideas on what to tweet about, check out our free eBook with 33 Tweet Ideas!
3. Create a Contest or Offer a Discount
Creating a contest is a fun way to attract more followers. For example, you can pick a popular tech gadget, and state you will hold a lottery once your number of Twitter followers reaches a certain number. If you use Twitter for your business, consider offering a small discount or a freebie to your Twitter followers as an incentive to follow your account.
4. Follow Twitter Users that You Wish to Follow You and Thank Users for the Follow
This may seem fairly obvious, but it is worth mentioning. Believe it or not, many Twitter users automatically follow anyone who follows them. Even if they do not have software or an app that does it for them, a lot of people will do so manually. Once someone has followed you, be sure to send them a message thanking them for following you. This will increase your exposure level, as their entire list of followers will be able to see your thank you tweet.
These are just 4 ways that you can increase the number of people who follow you on Twitter. If you are ready to begin increasing your amount of followers, create a goal for yourself, and once you have reached the goal, raise the bar. With 140 million active users, it is realistic to dream big! Just take it one day at a time, and be sure to tweet your best, and you are sure to succeed. Good luck!
ps. To become an even better Tweeter, see our blog post 5 Ways to Make the Most of Twitter
What are your tips for increasing Twitter followers?