Why Aren’t You Writing a Blog?
Posted by Scott Vetter on Wed, Feb 22, 2012
Good content is a primary source of new leads and conversions online. Blogs are one of the most effective means of adding new and interesting content to your website. If done right, a blog has the added bonus of improving your search rankings and directing traffic to your website. So, why aren’t you blogging?
You have the skills and knowledge. Most people have the ability to write reasonably well (the expectations of a blog are not on par with literary classics), and most people have some corporate or industry knowledge. Put your knowledge, ideas and opinions to work and create some interesting online content.
Create a schedule, and keep to it. A weekly blog should be manageable even if you’re prone to a little procrastination. Decide what day(s) your blog will be posted each week; then decide when you should be writing your blog to have it ready for the deadline. We recommend writing at least once a week. Start with that and add more days as you become comfortable with blogging.
Have reviewers. Even great writers have their work reviewed and edited, you’re no exception. Make sure that what seemed clear to you will be understood by others. It’s much easier to read a clear and concise article; and fewer spelling and grammar mistakes help too. Put your ego aside and ask for a genuine and constructive review. Incorporate feedback, give it a final read and post online. (Don't forget to share your blog post through your social networks!)
And here is the best advice of all: START. Simply start writing and the rest will fall into place. You’ll find the next articles much easier to write.
We’ve got some ideas to help you get the pen (or keys) flowing. Download the 42 Blog Post Ideas eBook now. It provides a host of ideas to stimulate your thought process, jog your memory and get you started.
And, if you truly feel that blog writing is not for you, or your needs go beyond a weekly blog, we provide services to assist you.
