PROSAR Inbound Blog

4 Tips to Creating a Homepage that Pops

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Your homepage is the face of your services or products. It’s where you show the world your brand and what you have to offer. You might only get one chance to impress a visitor, so make sure your homepage has all the right stuff on it!

Designing a homepage is the fun part after you’ve asked key questions about your website redesign and made sure not to screw up the redesign process.

Here are 4 tips for creating a homepage that draws visitors in and keeps them coming back.

Source: HubSpot, The Science of Website Redesign, June 2011

Keep it simple

• 76% of consumers want a website that makes it easy to find what they want.
• Have your content organized in a logical manner so visitors can easily determine where to go for information.
• Use good headlines, short phrases and relevant images to help guide visitors around your site.
• Ensure your layout is clean and that everything is uniform and flows well together.
• Use strong images and graphics that relate to your product or service to add visual interest.

Highlight Social Media

• Highlight your blog on the homepage. Your blog is where you demonstrate your knowledge and expertise so direct visitors there.
• Include links to social networking pages as a way to build followers.
• If you are active on Twitter or Facebook, consider including those streams on your homepage to further engage visitors.

Limit Choices

• Don’t overwhelm your visitors with a busy, cluttered homepage.
• Include a few calls-to-action on the homepage (not all!); switch them every few weeks to keep your content fresh.
• Embrace white space. Use white space to effectively highlight a particular part of your homepage, such as a call-to-action or image

Make It Relevant

• Make sure that text and images convey clearly what you do.
• Include keywords in your text.
• Ensure that you also get the attention of search engines - set up proper titles, descriptions and metatags.

When designing your homepage, put yourself in the shoes of your potential customers; i.e. someone who has never been to your website or knows nothing about your business. Use this perspective to guide how your structure and organize the page.

What do you think is vital for an attention-grabbing homepage?