The Number 1 Way to Screw Up a Website Redesign
Posted by Lydia Di Francesco on Thu, Feb 09, 2012
So you’ve asked the three important questions before doing a website redesign and have determined it’s the right thing for your business. Now what? Before making any changes, make sure you don’t do the number 1 thing that will destroy all your hard work: losing your website assets.
What are my website assets?
Your website assets are things such as:
- Content
- Inbound links
- Keyword rankings
- Conversion tools
These items are vital to a strong web presence.
To preserve your online presence, it is crucial that these assets are all properly transferred in the redesign process. And of course, it's important to be tracking their success.
A handy asset checklist
- How many pages do you have?
- Are the pages strategically titled?
- Are meta and alt tags properly used?
- Will pages move to a new URL?
- How much content is in your website and is it relevant/optimized?
- Are keywords used effectively throughout the content?
- Are videos and photos used strategically (and properly tagged)?
- How many inbound links do you have?
- What interior pages have inbound links?
- What pages generate most of my leads?
- What keywords currently rank well?
Are your assets working for you?
- Which pages are most popular/powerful?
- Where are your inbound links coming from?
- Which inbound links are most popular/powerful?
- Which keywords are most effective in driving traffic to your site?
- What keywords would be best for your website?
- What keywords do competitors rank for?
- How many visitors are converting to leads?
- What is your conversion rate on your landing pages?
- How many leads turn into customers?
Keep your website’s assets in order and safe
Be careful if attempting a site redesign on your own. You want to ensure your website assets stay safe and aren’t accidently removed. If you do not fully understand the importance and practice of proper SEO (search engine optimization), doing a web redesign can be more damaging than helpful.
Our advice is to hire a professional to do your redesign. It’s worth it to make sure that your website is actually working for you (and it will probably look a lot better too!). Don't risk losing any gains you've already earned, important data, or worst of all – an established web presence! If your website is not already armed with asets, a professional team can incorporate effective SEO, strong content, strategic links, etc. to give your new website the tools it needs to contribuite to your bottom line.
Question: Do you know what your website assets are and how to find them?
