PROSAR Inbound Blog

Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. We've identified 5 simple steps to help you maintain your chosen online marketing channels and how to optimize them for lead generation.

Top 10 (or other number) lists are extremely popular among bloggers. They can be really effective in sharing information and are usually the favorites for readers. Here's our top 10 reasons why you should use Top Ten lists for your blog!

New York City, or the 'Big Apple' as it's affectionately known, can sometimes feel like the advertising capital of America! Almost everywhere you go you are surrounded by ads screaming for your attention. Nowhere is this more apparent than Times Square. 

Whether creating a logo, designing a website or even writing a blog, getting the design process started isn’t always easy. Sure, sometimes inspiration strikes out of nowhere, but there are times I sit and stare at my screen wondering just where to start and whether Adobe will soon include a “START DESIGNING” function in their software. 

If you want your business to be successful with internet marketing, you will require more than just a website. Social media has evolved from a powerful communication medium to a key marketing channel. It offers a platform for customers to find you (and about you) when they’re seeking reviews, comparing pricing, or researching offers.

The conversation went like this:
Client: I’m paying you almost as much as I pay my lawyer or accountants!

Forced perspective photography is using an optical illusion to make it seem like objects are larger, smaller, closer or farther away than they actually are. In my search for tips to create my own images I discovered the technique is used not only in photography but in video as well, both for personal enjoyment and by professionals. It's used in architecture and landscaping to create the "illusion" of space. Fun fact: in ancient Greece they built their columns narrower towards the top to create an illusion of greater height!

Ever wonder why your call-to-action (CTA) is like a ghost town and nobody passes by? Most people disregard the importance of this step as they believe that their landing page is the best thing that happened to mankind. But, here’s something to think about: If your CTA is not enticing, no one will ever see that beautiful work of art landing page you created. These little guys can cause serious harm to your click-through rates! They have to jump out to your visitors, convince them of the value of your offer, and get them clicking!

Obviously sales are important. They are the lifeblood to any corporation and you need a steady supply just to survive. The corporate ambition is to increase the quantity and quality of sales to sustain healthy growth for your company; so it makes sense that a corporate focus should be on sales.

National Capital Fit Day is June 16 this year and I’ll be participating in the figure competition. I’ve been training for this the past few months and as I’ve been working hard in the gym, I’ve noticed some parallels between working out and inbound marketing.

Are you one of those people who have their phone attached to their hip? I know I am! In fact, it is anticipated that by 2014 mobile internet usage will take over desktop internet usage. Globally, there are 4.6 billion devices that are supported by the most highly developed and rapid growing platforms of communication. This rapidly increasing mobile technology is also taking mobile marketing to new levels.

With 25 years in the marketing business I’ve had the privilege to work with some very talented individuals and savvy clients. Working with truly brilliant minds can be thrilling, gratifying and humbling all at the same time. One thing that has always impressed me is a well written ad. Good ad copy, be it for print, radio, television or online, captivates and informs the audience, positions the brand, and compels the audience to react in a favourable manner. That’s asking a lot of some text — even if it is dressed up with some nice photos, videos or sound. 

Last Friday I had the honor of seeing His Holiness the 14^th Dalai Lama in person at a private event at the University of Ottawa. I was pleasantly surprised to discover how low-key and friendly he is, as I had never seen footage of him before. He also has a great sense of humor and knows how to use it to connect to the audience.

So you're at your computer writing like a madman because you've thought of the most amazing idea for a blog post for your company that will make readers come stampeding to your site. You type out your ideas as fast as possible to prevent anyone else from beating you to it…and BAM, you’ve published it. But then, visions of an avalanche of people flooding to your site quickly vanish as you look at your results and have no visitors, no comments, no tweets, no “likes”….what is going on?!