She’s trendy, has catchy tunes, and an out-of-the-box personality. What’s not to love about this pop sensation? She is not only loved by millions of fans, but she is someone to look to as a new age marketing powerhouse. As a marketer, you are always working to help your clients stand out in an overcrowded industry. After all, it’s a dense digital world out there!
Gaga and team her seamlessly integrate concert marketing with social media and other web initiatives. Lady Gaga sure knows how to leverage social media sites to her advantage. She constantly engages with her fans via Facebook (55 million fans!) and Twitter (30 million followers!). You don't have to be Lady Gaga to do this (although you may have fewer fans!). As a marketer, you can leverage social media just like she had done to help build brand loyalty/recognition by connecting you with your audience. Whether Gaga is tweeting to her fans, allowing videos to be recorded at her concerts (no professional photographers are allowed) or tattooing Little Monsters on her arm to highlight her admiration of all her fans - Gaga loves her fans and it shows! Like I said, you don’t have to be ridiculously famous to follow Gaga’s marketing tactics, all you have to do is create incentives for your target market(s) by offering various promotions like discounts, giveaways, contests, etc. This will add value to your brand which not only reflects well on your consumers, but on your business as well.