PROSAR Inbound Blog

It’s that time of year again…spring cleaning. It’s boring, tedious, but it is an unavoidable task on our to-do list! One of the biggest reasons to spring clean is get rid of clutter that you don’t need, and spruce other things up. 

She’s trendy, has catchy tunes, and an out-of-the-box personality. What’s not to love about this pop sensation? She is not only loved by millions of fans, but she is someone to look to as a new age marketing powerhouse. As a marketer, you are always working to help your clients stand out in an overcrowded industry. After all, it’s a dense digital world out there! 

Gaga and team her seamlessly integrate concert marketing with social media and other web initiatives. Lady Gaga sure knows how to leverage social media sites to her advantage. She constantly engages with her fans via Facebook (55 million fans!) and Twitter (30 million followers!). You don't have to be Lady Gaga to do this (although you may have fewer fans!). As a marketer, you can leverage social media just like she had done to help build brand loyalty/recognition by connecting you with your audience. Whether Gaga is tweeting to her fans, allowing videos to be recorded at her concerts (no professional photographers are allowed) or tattooing Little Monsters on her arm to highlight her admiration of all her fans - Gaga loves her fans and it shows! Like I said, you don’t have to be ridiculously famous to follow Gaga’s marketing tactics, all you have to do is create incentives for your target market(s) by offering various promotions like discounts, giveaways, contests, etc. This will add value to your brand which not only reflects well on your consumers, but on your business as well.

With blogging becoming more popular and mainstream, the challenge to set yourself apart from others can get difficult if you do not know which route is the best for your company. If you do not have a blog yet, hop to it!

There are so many social media platforms out there today, how do you know which one is best for your business? Instagram has over 100 million users and is still growing, along with the number of businesses using it to engage their consumers and leverage their brands. It is a photo-sharing platform that is available on iPhone and Android systems.  Many large companies like Starbucks, Chobani and MTV have used Instagram very successfully as part of their marketing strategy.

One of the top methods to target a large number of people and get your message across online is via video that immediately captures your audience’s attention. When Google observes a large number of people linking to a video within a short period (usually 24 hours), it considers it as high engagement and positions the video higher in rankings.

Are you managing your small business' social media accounts but finding it difficult having time to post updates throughout the day? I'm here with good news that there's an easier way! Now before you get too excited, by no means am I advocating "set and forget". It's more "set and follow up". I know, it's not as catchy without the rhyme. 

Knock Knock! Who’s there? Juno. Juno who? Juno that I'm out here, right? Who doesn’t love to have a good chuckle from time to time? Your customers work hard, manage projects, go to appointments, take care of their family, and deal with miscellanous situations that pop up every day. Humour is a great vehicle to escape reality, even if it just for a few seconds!

Whisky is an evocative drink that has long inspired poets, authors and many a creative marketer to brilliant initiatives. With its origins traced back to Ireland and Scotland in the 15^th century, whisky is now lovingly crafted from all reaches of the world. Hundreds of distilleries with distinct and subtle recipe variations create an intoxicating selection: Scotch, Irish, Canadian Rye, American Bourbon, Japanese, Indian…. and whether the whisky is enjoyed neat, on the rocks, mixed, or with just a wee drap o’ water, it is savoured by millions around the world.

How do you get into the Guinness Book of World Records for the most “liked” video in YouTube History? Ask no other then Korea’s very own rapper, Psy. His song, “Gangnam Style” has become a YouTube sensation; with its release in July 2012 it has, to date, been viewed a whopping 348 million times! The song is characterized by its strongly addictive beats and lyrics (even though there are only 3 English words in song's entirety) and has recently reached #1 on iTunes.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” - Abraham Lincoln. What does this mean exactly? Basically, preparation is necessary to work intelligently. This is the opposite of what the majority of people think. Smart people organize tasks far in advance and end up surpassing those with who didn't prepare. In the end, by spending some time preparing and organizing, they complete projects in less time and with less stress. Who woudn't want that?!