PROSAR Inbound Blog

Infinite scrolling is a cool technique that is starting to emerge more across the web and seen on social media sites like Pinterest. When implemented properly, infinite scrolling allows for greater content exposure and a simple way to navigate through a site – overall enhancing the user experience. It doesn’t baffle users by forcing them to hop around between various pages. It is also quicker to load one long page than it is to load many pages.

What tools do you use to track and monitor your social media networks? Everyone knows that if you want to see results – hard work, time and dedication is required in order to interact properly with your audience. Measuring your social media performance is important to getting great results.

With blogging becoming more popular and mainstream, the challenge to set yourself apart from others can get difficult if you do not know which route is the best for your company. If you do not have a blog yet, hop to it!

He loves me, he loves me not, he loves me, he loves me not…oh, the joys of Valentine’s Day, or Hallmark Day, or Forced Affection Day - We all have different names for it. In other words, some people love it and some people detest it. Why? Well, it’s a lovey-dovey holiday and an unwanted reminder of your relationship status…or maybe just mine.

Pinterest is a fantastic visual medium. The real value and viral capability of Pinterest is that people will repin images much faster than a chunk of text. Many people who are still new to Pinterest haven’t seen what full potential this network actually has. While there are numerous ways to think up a blog post idea, Pinterest may be the first place you check from now on. Browse through pins and boards of a topic of interest (or look up something that you would like to gather more information on) to get your creative juices flowing. Check out what your friends, other pinners are pinning about and see what is resonating most with Pinterest followers. In other words, check out what boards and pins are getting comments/repined/liked a lot.

Last week I shared the news that Pinterest launched business pages and I created a video tutorial on how to set up a Pinterest business page. If you've got a Pinterest page or are thinking about setting one up, you may be wondering what to post. Essentially, the sky's the limit in terms of what you pin, but you want to make sure your pins appeal to your target audiences.

Pinterest is one of the latest social media networks and has made a HUGE splash! Many businesses are finding Pinterest is an excellent way to drive traffic to their site. In fact, the site recently surpassed Yahoo to become the fourth largest driver of traffic in the world. And it's not just traffic, but those people are buying as well! One study by marketing technology company Convertro showed that Pinterest represented 17.4% of social media revenue for e-commerce sites in April, up from just 1.2% in Q2 2011.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” - Abraham Lincoln. What does this mean exactly? Basically, preparation is necessary to work intelligently. This is the opposite of what the majority of people think. Smart people organize tasks far in advance and end up surpassing those with who didn't prepare. In the end, by spending some time preparing and organizing, they complete projects in less time and with less stress. Who woudn't want that?!

Most companies are now taking advantage of online advertising and social media campaigns. This is a good thing; online marketing is proving to be one of the most effective means of reaching and engaging your audience. However, the majority of campaigns are not implemented very strategically. It may be a newer medium, but don’t forget what we’ve already learned from traditional marketing campaigns. Here is a quick listing of primary considerations to guide your inbound marketing efforts.

I was recently reflecting on the number of personal emails I've been getting lately. It's seems like I receive less and less from friends and "real people." I subscribe to a few newsletters, so those are waiting for me every morning, but my email interaction with humans has significantly declined in the last few months.