You don't have to be Don Draper
to know that making your customers happy is critical to staying afloat as an #inbound marketing business. It's a mantra drilled into our heads from the first year we work in customer service as teens straight through to careerhood: "The customer is always right."HubSpot
teaches us as contemporary marketers that when it comes to cultivating happy customers
, having a rich comprehension of the buying process experience among our clientele is crucial. Today, I'm happy to present you with some tips and tricks on exactly how to move smoothly and successfully through the modern marketing funnel, and help nurture your website visitors from leads into sales
The 3 pillars of customer delight
according to HubSpot, include Product, Communication, and Education. Beyond perfecting a product (ie. for quality, price, results and convenience), we have to ensure everyone at our business is contributing to a personal (rather than impersonal) communication experience when nurturing relationships with customers.
Moreover, teaching customers is better than neglecting them, in that when a breadth of information is provided about a product or service - a mediocre experience can become a stellar one. But how do you ensure everyone at your business is helping to execute this pillar process? We recommend you develop customer principles that your employees live by. Perhaps create a point-form list of guidelines which you and your colleagues can adhere to as a team!
One of the masters of modern marketing, Walt Disney
, once advised: "Do what you do so well that they will want to see it again and bring their friends." In reality, this is precisely what we want our customers to do - especially in #inbound marketing.HubSpot Academy
's inbound marketing certification curriculum on cultivating happy customers
provides 6 key takeaways at the end of its webinar. Here at PROSAR
, we definitely recommend you follow these in order to succeed! So grab a pen and paper, and make sure you keep these in mind:1.
Customers are your greatest asset.2.
Delight your employees & they will delight your customers.3.
You can't provide awesome service if you don't know who your customers are.4.
Make your customer's needs your number one
Under promise, over deliver.6.
Remember it's the small interactions that make a big difference.
Ultimately, delighting our customers is the most important piece of the marketing puzzle. If we make an effort to solve their problems and provide recommendations, all while being enthusiastic and fun, our customers are going to love our business and come back for more (and hopefully bring their friends, too!).
In order to hone your own skills and get a deeper understanding of the 3 pillars of customer delight, we invite you to check out the following webinar from HubSpot Academy
below. This will give you a concrete understanding of the process of delighting customers in #inbound marketing and hopefully point you in the right direction.
Thanks for reading and have a fantastic week, fellow inbounders!