Why People Aren't Reading Your Blogs: 3 Hurdles to Overcome

Posted by Scott Vetter

Jul 21, 2014 9:16:34 AM

We all want our blogs to be read. Not only because we've put time and effort into their creation, but wouldn't it be wonderful if something we've written was truly of benefit to others? (And this content generation to nurture relationships and convert leads thing is kinda trendy these days.) Whether your goal is to nurture leads, develop your credibility as a thought leader within your industry, or generate traction for a specific cause — your writing has to be read in order to have any impact.

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Topics: blogging, content generation

Online Communities: How Do You Decide with Who You Want to Be Friends?

Posted by Sandy Benoit

Jul 19, 2014 9:16:00 AM

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Topics: social media, client relationships, online communities

Lacking the Branding Love? Tell a Story & Make the Connection

Posted by Jenn Jefferys

Jul 16, 2014 3:42:11 PM

At the heart of every successful, consumer-centric marketing campaign is captivating storytelling. Not just any story; the kind of story that captures an emotional stronghold of a carefully-selected few.

There’s a reason your parents read to you as a child. Even as our brains are still developing, neuroscience-based research has proven time and time again that stories have the ability to foster a profound sense of connection. 

This connection –whether it be for a certain wine, a sports team, a political party, or a tech company– can lead to steadfast love and lifelong allegiance; but only if it reaches us just so.

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Topics: marketing, advertising, branding, brand experiences, emotional connections, storytelling

3 Reasons Why Marketing Automation is Better Than a CRM

Posted by Dave Auten

Jul 14, 2014 12:01:00 PM

Many organizations use a CRM (customer relationship management) system as a vital tool for managing their sales pipelines. What if your CRM was superpowered

 

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Topics: marketing automation

Two Great Ways to Unearth Link-Building Opportunities

Posted by Doug McCaffrey

Jul 11, 2014 8:44:44 AM

Link building can be intimidating to undertake. It’s laborious, speculative, and many organizations don’t know where to start so they avoid giving it the attention it deserves as an important factor for ranking well in search engines. Instead of pursuing links sporadically, it’s wise to go into it with a plan on how you’ll devote your efforts. Less time will be wasted and the results will be far more effective. To get off on the right foot, it’s important to understand how to unearth the link-building opportunities that have the best likelihood of providing SEO benefit.

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Topics: SEO, Link Building

5 Myths About Your Creativity

Posted by Claire Phillipowsky

Jul 9, 2014 1:04:21 PM

Ever mysterious, creativity is highly desired and valued the world over. Here are five common misconceptions about your own creativity, and creativity in general, that will change the way you think.

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Topics: creativity

Are You Cool Enough to Hangout on Google+?

Posted by Sandy Benoit

Jul 7, 2014 9:32:00 AM

For me, Google+ has always seemed like an obscure phenomenon. You know it is a part of Google and you know it will help your search ranking, but what does it really do? I found this fun video from Epipheo that makes Google+ easy to understand. It is more geared to help you decide if you want to use Google+ as an individual, but it explains the fundamentals of the social media platform.

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Topics: business, social media, branding, Google, brand connection, customer engagement, google plus

What Visual Epitomizes Your Brand?

Posted by Scott Vetter

Jul 4, 2014 4:49:00 PM

Browsing through the LinkedIn group ALL MARKETING IS LOCAL, I noticed a post by Al Ries. His article (Why A Milk Bottle Can Be a Powerful Marketing Tool posted on AdAge) talks about the power of an image to personify a brand. Not simply represent it as a logo or product shot does, but to impart an emotional and direct connection to the product/service.

He and his daughter Laura call this form of effectively conveying brand a visual hammer, and they’ve authored a book, coincidentally called Visual Hammer. Companies sing a strong visual (either video or photo) to support their brand is not a new concept. However they maintain that in such a visually based society it is not employed near as much as it should be, nor, in many cases, is it done effectively.

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Topics: advertising, branding

Avoid Stale Sweepstakes. 7 Steps to Serving up a Social Media Contest That Goes Down Smooth

Posted by Jenn Jefferys

Jul 2, 2014 8:00:00 AM

There’s nothing more depressing than putting hours of effort into something, and seeing little to nothing come of it.

The stakes are even higher (and the fall is even farther) when a client is counting on you to help bring in something substantive and your plan fails. Just like the brewer expecting his yeast to ferment in a new ale and later finds the taste is terrible, the same disappointment is felt for a social media contest that falls flat.

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Topics: social media, social media sweepstakes, social media contests

Social Media Marketing and Content Marketing, What’s the Difference?

Posted by Dave Auten

Jun 30, 2014 12:16:00 PM

Marketing jargon is enough to drive anyone mad these days. Marketers themselves are hard pressed to keep up with their own latest lingo. One such confusing example is defining the difference between social media marketing and content marketing. As in all good marketing, it boils down to objectives and strategy.

 

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Topics: content marketing, marketing strategy, social media marketing

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