Analytics. For many business owners and marketers, the word comes with mixed feelings: both excitement at the opportunities it could present, and intimidation, for the seemingly endless breadth of knowledge available on the subject.
First, what are analytics, in the context of marketing for your business?
Analytics: a collection of online data from which meaningful information and insights can be derived that can help you make better marketing and business decisions.
If you’re doing it properly, you’re not just collecting any data, but actionable data. Actionable data is useful, relevant, meaningful information that can be used to make intelligent, real-life marketing and business decisions. This is where marketing automation platforms such as SharpSpring and HubSpot come in.
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