What Will Twitter’s E-Commerce Tool Mean for Your Business?

Posted by Jenn Jefferys

Sep 19, 2014 1:00:00 PM

 

Multiplying a product's purpose from one to many has come to be expected today.

To that end, we’ve come to expect Facebook and other social platforms to be in a constant state of evolution, as they perpetually bring on new features; from chat, to games, to videos, to e-commerce.

Twitter Inc. has been fortunate enough to take on a valuable new team member (previously employed at Ticketmaster) whose latest project (similar to Facebook’s this past summer) will soon mean adding e-commerce to the Twitter portfolio.

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Topics: twitter, social media, social selling, e-commerce

Once upon a time...tell your story in your blog!

Posted by Sandy Benoit

Sep 15, 2014 9:54:03 AM

 

 

Your company is successful today because of your history, your experiences, and your expertise. If you are an entrepreneur and owner of your own business it is a real dream come true. You could say it is your own little fairytale that became a reality. Why not share your story with the world as your audience?

 

To better explain the types of stories you can tell and what topics you can focus on in your blog, let's review the narrative of a fairytale and how it can inspire your storytelling skills.

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Topics: blogging, writing, storytelling

From Tugged Heart Strings to Social Media Virility

Posted by Jenn Jefferys

Sep 10, 2014 11:17:00 AM

It’s hard not to notice the number of viral campaigns for various social justice causes that have been trickling into web culture over the past several years.

Whether they’re truly making much of a social impact is sometimes questionable, but when it comes to the big ones, there is always a consistent thread of emotional connection that contributes to their success. And as marketers, we simply cannot afford to ignore this success. Two examples in recent history have been KONY 2012 and the #IceBucketChallenge.

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Topics: social media, viral marketing campaigns

How to Create a Content Marketing Plan

Posted by Dave Auten

Sep 8, 2014 4:29:00 PM

Planning is the most important aspect of marketing. Should you decide to implement content marketing to your online presence (a great idea), you will need a plan. 

 

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Topics: content marketing

How a Good Marketer is Like a Good Comedian

Posted by Claire Phillipowsky

Sep 5, 2014 12:01:35 PM

In much the same way that a good comedian finds those “Haha, oh yeahhh! That’s so true!” moments and tosses them at the audience with the right delivery for optimal effect, a great ad does the same. Good comedians find and artfully expose relatable, compelling truths or insights about everyday life to make people connect with them. 

 

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Topics: advertising, communication

For the Love (and Likes) of Facebook!

Posted by Sandy Benoit

Sep 1, 2014 10:53:00 AM

 

 

Lately I have been reading different articles questioning the current validity of Facebook Likes.

 

 

  • Do Facebook likes still matter?
  • Is Facebook Advertising still a must in my strategy?
  • Should I stay on Facebook?
  • If I am a new business, should I be on Facebook?

 

 

Argh! For the love of Facebook, what would one do?

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Topics: facebook, facebook for business

Data to the Point of Distraction? 3 Considerations for Small Business

Posted by Scott Vetter

Aug 29, 2014 10:32:54 AM

A recent book review in the Globe and Mail (Minds and machines: Two books offer different takes on how we should relate to tech) highlighted two books that look at our relationships with technology: business and personal. Both books appear to be thoughtful and well-written pieces and I look forward to reading them. Although different in intent, each warns of dangers in how we appreciate and manage digital information and connectedness; something I spend a considerable amount of time thinking about.

 

I’m not a luddite. Working in the marketing and graphic design realm for almost 30 years I’ve experienced first-hand the digital impact on the communication and creative arts. Quantum leaps in technology have made the process of design and dialogue much simpler, more effective and far-reaching — all good stuff. But technology has become so intertwined into our daily existence that I fear we are replacing actual experience with virtual facsimile. Living vicariously through online relationships, videos and newsfeeds seems both abundant and empty. But, before I digress too far into the social and psychological, let’s take a look at three corporate considerations for small business.

 

 

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Topics: online information

Why You (Probably) Don't Need Content Marketing

Posted by Dave Auten

Aug 25, 2014 1:19:00 PM

You and your sales staff have a great story to tell.

You are likely experts at telling it. With a captive audience you are at the top of the class. Well done!

 

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Topics: content marketing

How to Recover From a Devastated Search Engine Ranking

Posted by Doug McCaffrey

Aug 22, 2014 3:18:18 PM

In recent times, many websites have experienced devastated rankings and a sudden drastic drop in search engine traffic. More often than not, this is due to backlinks that Google considers spammy or low quality. If you feel this has happened to your website, there are actions you can take to remedy the situation. Recovery is possible for websites who address outstanding issues. 

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Topics: search ranking, SEO

Is Your Blog Worth Reading? - Blog Consideration for Business

Posted by Scott Vetter

Aug 15, 2014 5:11:00 PM

Certainly, by now anyone in marketing, PR or sales appreciates that content is king (and context is queen: check out Claire’s relevant blog on Social Media Considerations for Business). It seems that every company and consultant is racing to the web with byteloads of blogs, ebooks, comments, posts and reviews. And that can be a good thing — as long as there is a well-crafted strategy guiding the action and the actual content. Unfortunately, much of what is published online is potential harmful, or trivial at best. If people understand the importance of content, why are they publishing junk?
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Topics: blogging, content generation

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