Should You Fuse Traditional & Digital Marketing?

Posted by Jenn Jefferys

Jul 31, 2014 2:44:40 PM

Almost every weekend this month and next, I volunteered to hang posters in my neighborhood promoting a local music festival coming up at the end of August. This probably seems like a weird, hypocritical thing for me to do being that I spend most of my time writing content for the web and working for a company whose very name has the word “inbound” in it.

But I’m not the only one doing this. Dozens of activist campaigns, political parties and bands regularly ensure that every city utility poll on Bank, Elgin and Rideau Streets are never bare. Ottawa musicians even spoke out earlier this year and started an online campaign called #PosterVigilante in an effort to stop their posters from being vandalized and torn down.

Read More

Topics: marketing, inbound versus outbound, traditional marketing

Social Media Marketing – How Much Time Per Day?

Posted by Dave Auten

Jul 28, 2014 11:48:00 AM

One of the most common questions I get from SMB owners and managers is: How much time per day should my business be on social media? Note that I am talking about the business side and not the personal side, although there is (and should be) some crossover between each.

Read More

Topics: social media marketing

6 Things Your Website Says about You and Your Business

Posted by Claire Phillipowsky

Jul 25, 2014 11:08:48 AM

Your website can say a lot about you and your business. These days, your potential customers will check you out online before visiting your bricks and mortar presence. If you do business exclusively online, a great website is even more crucial to business success.

Read More

Topics: website, website design

4 Helpful Marketing Blogs to Follow

Posted by Jenn Jefferys

Jul 23, 2014 2:17:00 PM

I get stumped on ideas all the time. Today was a perfect example. As much as I wish it was, creativity is not an inevitably perpetual phenomenon; even for those of us in the business of being creative.

Read More

Topics: marketing, blogs, business strategy, business tips, great content worth following

Why People Aren't Reading Your Blogs: 3 Hurdles to Overcome

Posted by Scott Vetter

Jul 21, 2014 9:16:34 AM

We all want our blogs to be read. Not only because we've put time and effort into their creation, but wouldn't it be wonderful if something we've written was truly of benefit to others? (And this content generation to nurture relationships and convert leads thing is kinda trendy these days.) Whether your goal is to nurture leads, develop your credibility as a thought leader within your industry, or generate traction for a specific cause — your writing has to be read in order to have any impact.

Read More

Topics: blogging, content generation

Online Communities: How Do You Decide with Who You Want to Be Friends?

Posted by Sandy Benoit

Jul 19, 2014 9:16:00 AM

Read More

Topics: social media, client relationships, online communities

Lacking the Branding Love? Tell a Story & Make the Connection

Posted by Jenn Jefferys

Jul 16, 2014 3:42:11 PM

At the heart of every successful, consumer-centric marketing campaign is captivating storytelling. Not just any story; the kind of story that captures an emotional stronghold of a carefully-selected few.

There’s a reason your parents read to you as a child. Even as our brains are still developing, neuroscience-based research has proven time and time again that stories have the ability to foster a profound sense of connection. 

This connection –whether it be for a certain wine, a sports team, a political party, or a tech company– can lead to steadfast love and lifelong allegiance; but only if it reaches us just so.

Read More

Topics: marketing, advertising, branding, brand experiences, emotional connections, storytelling

3 Reasons Why Marketing Automation is Better Than a CRM

Posted by Dave Auten

Jul 14, 2014 12:01:00 PM

Many organizations use a CRM (customer relationship management) system as a vital tool for managing their sales pipelines. What if your CRM was superpowered

 

Read More

Topics: marketing automation

Two Great Ways to Unearth Link-Building Opportunities

Posted by Doug McCaffrey

Jul 11, 2014 8:44:44 AM

Link building can be intimidating to undertake. It’s laborious, speculative, and many organizations don’t know where to start so they avoid giving it the attention it deserves as an important factor for ranking well in search engines. Instead of pursuing links sporadically, it’s wise to go into it with a plan on how you’ll devote your efforts. Less time will be wasted and the results will be far more effective. To get off on the right foot, it’s important to understand how to unearth the link-building opportunities that have the best likelihood of providing SEO benefit.

Read More

Topics: SEO, Link Building

5 Myths About Your Creativity

Posted by Claire Phillipowsky

Jul 9, 2014 1:04:21 PM

Ever mysterious, creativity is highly desired and valued the world over. Here are five common misconceptions about your own creativity, and creativity in general, that will change the way you think.

Read More

Topics: creativity

Posts by Topic

see all

Prosar-Blog-Graphic

Insightful marketing info delivered right to your inbox or RSS Reader.