The Marketing Process Has Changed - Has Your Content Kept Pace?

Posted by Scott Vetter

Feb 11, 2016 11:47:05 AM

It’s old news that customers have changed how they shop and buy. Thanks to the Internet, customers have a massive amount of information, reviews and feedback on virtually anything they want to buy, and they seek it out prior to making a buying a decision. Consumers are more in control of their purchasing behaviour than ever before. This changing dynamic has developed a new approach towards the marketing and sales process.

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Topics: marketing, content, content marketing

Twitter’s Changing. Are You?

Posted by Alexa Oliver

Jan 27, 2016 8:00:00 AM

Twitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x 330 pixels, not counting what your profile picture covers.

As a result, you will likely have to resize your images and maybe even redesign them. While you’re at it, what better time to do a brand audit and evaluate your visual presence across social media?

PROSAR has created an infographic to help ensure your new and improved designs meet specifications. Do keep in mind the visible area could be smaller than actual dimensions and keep important branding to the centre of the images. Here are some tips for conducting your brand audit:

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Topics: social media, branding

3 Tips on How to Weather the Economic Storm in Your Marketing Plan

Posted by Dave Auten

Jan 21, 2016 2:55:00 PM

Economic forces in Canada and changing business conditions have left us all concerned about our existing marketing plans. While changes may be necessary to adjust to this new order, some may be tempted to abandon their marketing plans entirely. While every business is unique, here are three points of marketing advice to consider:

 

 Thinkstock/ aetb

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Topics: marketing strategy, planning

Is Astroturfing Smart Content Generation?

Posted by Scott Vetter

Jan 13, 2016 6:54:10 AM

We live in a time when most consumers, for both B2C and B2B, search the Internet to find information and solutions. They may not buy the product or service online, but they’ll often know exactly what they want to buy before they contact the supplier. 

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Topics: engage customers, content, consumer behaviour

Sharing Across Demographics

Posted by Alexa Oliver

Jan 6, 2016 8:30:00 AM

There’s a lot of talk about how to gain traction in social sharing spheres. “Engagement” has an almost buzzword quality to it, something important but you’re never quite sure what it means. It’s a very broad term that encompasses a large number of best practices, from including photography to what time you send out your posts.

But have you considered that you should engage differently based on age?

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Topics: social media, Inbound marketing, customer engagement

Caring is Always Smart Marketing

Posted by Scott Vetter

Dec 23, 2015 10:21:13 AM

This time of year brings much warmth with the colder temperatures and biting December wind (ok, not so biting this year). And marketers, clad in their ugly Christmas sweaters and spiked hot cocoa in hand, are quick to turn this good feeling into a branding opportunity. The best branding forms an emotional connection, so how could you do better than attaching the benefits of peace, love and happiness to your organization?

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Topics: marketing, holiday marketing

To be or not to be Social? That is the question

Posted by Sandy Benoit

Dec 18, 2015 6:01:13 AM

When I first started working in Social Media, it was still an option to be or not to be social. Some companies chose to remain off the radar in social media (and might have suffered, let's remember the Toyota recall crisis) and others like Starbucks, went all out on social and offered any possible fun thing to do to their customers. Nowadays, it is no longer an option not to be on social media. Although some have tried (and failed) to take down Facebook or offer another alternative, like Ello, it has become an apparent truth, in the last year, that social media, and its advertising, are here to stay and have become an important part of any online strategy.

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Topics: social media, strategy, planning, social audit

10 SEO Strategies to Achieve Higher Exposure in Google

Posted by Doug McCaffrey

Dec 8, 2015 12:00:44 PM

 

If you were to ask Google

 “how can I help my website compete better in the search results?”

you’d likely get their standard response of

“focus on providing excellent, relevant content”. 

They’re not wrong. In fact they’re absolutely right, but that advice is not particularly helpful. Is it?  So, what is helpful?  The following 10 strategies will help you improve your organic SEO. (You’re welcome.)

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Topics: Organic SEO, SEO, Small-Medium Sized Businesses

Content Creation: How Hard Can It Be?

Posted by Dave Auten

Nov 25, 2015 4:06:19 PM

The recent release of State of Inbound 2015 hi-lights a number of key takeaways, such as:

 

“Marketers should create compelling content that reflects their company’s voice and brand while helping the consumers of this content turn into website visitors, leads and customers.”

 

A nice statement that speak both on the importance of being true to your brand, and on the importance of helping your audience. All delivered through the wonder of creating online content.

 

If you're an expert in your niche and loyal to your brand, you may think it should be easy. But, it’s harder than it sounds.

 

 

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Topics: Inbound marketing, online content

Planning for 2016: Inbound Trends & Patterns Worth Noticing

Posted by Donna Kind

Nov 18, 2015 10:13:13 AM

Photo credit: Violka08 / Thinkstock / 527478745

 

As 2015 rushes toward its close, it’s time to start planning for next year. Any business that hopes to succeed will include a marketing plan in their business strategy, but it’s not enough to just pay lip service to it. That marketing plan should be actionable, measurable, and focused on Inbound Marketing practices. 

 

Not sure exactly what “Inbound Marketing” really means? HubSpot, the company who coined the term in 2006, refers to it as “the art and science of drawing visitors to your company on their own terms versus obtrusively pushing your messages onto them… [It] is the superset of quality content and other ‘magnetic’ tactics.” And their annual ‘State of Inbound’ Report is rather like the State of the Nation and the Farmer’s Almanac of marketing, combined. The 2015 report identifies trends and patterns worth noticing as you build your business plan for 2016, providing insights that are aimed at helping businesses improve top-line performance.

 

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Topics: Inbound marketing, content marketing, blog, planning, Leads

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