For those of you responsible for a website’s success, it’s natural to put thought into finding other websites that you could ask for a link from. Directories often come to mind because, well, that’s what they’re there for. Ideally, what you’d get from a directory listing is a flow of interested visitors.
You may also hope that a directory link would contribute to your website’s SEO because Google considers links as votes when determining rankings. There are, however, risks you should be aware of when pursuing directory links.
These days Google either doesn’t consider directory links at all within their ranking algorithm, or they only allow SEO benefit to flow from directories that are above a certain quality threshold. Then, at the other end of the quality spectrum are directories Google considers so bad, that if Google associates your website with them, they'll judge you harshly, and your rankings will suffer. Check out The Good, The Bad, and The Ugly of using website directories: