Three Truths About Inbound Marketing (that they don’t want you to know)

Posted by Scott Vetter

Sep 3, 2015 7:39:18 AM

With some of the claims being made by online marketers, you could be forgiven for thinking that you can ramp up your business quickly and easily. The truth is that marketing automation is not easy, success does not just happen, and unicorns don’t really exist. (Actually, I’m not totally sure about the last one, however, I have sufficient first-hand experience to attest to the first two.)

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Inbound Selling: Connecting With Your Prospect

Posted by Dave Auten

Sep 1, 2015 1:48:00 PM

Selling has changed. Selling has changed because buying has changed. Specifically, the buying process is now buyer “centric” where the buyer has the power. In inbound sales, connecting with your prospect takes on a whole new meaning.



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Topics: Inbound marketing, sales strategy

Why You Should Use Marketing Automation to Gather and Use Analytics

Posted by Claire Phillipowsky

Aug 28, 2015 3:43:00 PM

Analytics. For many business owners and marketers, the word comes with mixed feelings: both excitement at the opportunities it could present, and intimidation, for the seemingly endless breadth of knowledge available on the subject.


First, what are analytics, in the context of marketing for your business?


Analytics: a collection of online data from which meaningful information and insights can be derived that can help you make better marketing and business decisions.


If you’re doing it properly, you’re not just collecting any data, but actionable data. Actionable data is useful, relevant, meaningful information that can be used to make intelligent, real-life marketing and business decisions. This is where marketing automation platforms such as SharpSpring and HubSpot come in.

 Photo: Thinkstock / iStock / pingingz / 473265020


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Topics: hubspot, analytics, sharpspring

Three Questions to Maximize Your Analytics

Posted by Alexa Oliver

Aug 21, 2015 7:49:08 PM

The importance of monitoring your online properties is not understated. By monitoring, you learn where your ad dollars are going and can see exactly how you’re improving.

However, figuring out what to report on can be just as difficult. Most tools at your disposal have more than you could ever need, and determining what those metrics actually measure can be complicated.

Ineffective reporting is almost as bad as no reporting. When you don’t know what’s going on, you make choices based on incomplete information. Here are three questions to ask about your metrics before writing a report:


Image Credit: violetkaipa / iStock / ThinkStock

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Topics: website, analytics, strategy

Internet Dating With Online Lead Generation

Posted by Dave Auten

Aug 18, 2015 6:17:00 PM

There is much hoopla in online marketing about the process of lead generation. Leads can be turned into sales, which is what we all seek, but what actually is lead generation? How literal is the “generation” part – can inbound marketing actually create leads? Can marketing tactics actually transform someone into a buyer? As in affairs of the heart, can you push someone to act before they are ready?



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Topics: Inbound marketing, lead generation

Is there Too Much “Con” in Your Content?

Posted by Scott Vetter

Aug 13, 2015 9:06:17 AM

Any professional writer understands that the art of communicating effectively lies in the structure of the information, how points are stated and the selection of appropriate words. A good marketer would add the importance of understanding your audience and positively positioning your solution (and brand). An experienced SEO consultant would delve even deeper to determine what specific keywords your audience would search for to find the solution they seek.

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Topics: online content

Top 3 Tips to Find a Great Social Media Manager

Posted by Sandy Benoit

Aug 11, 2015 11:24:04 AM

When in need of a social media manager or community manager we often assume that if we hire a person born after 1990 that they should automatically be qualified for the job. I don't mean this as a good or bad thing, but simply as an assumption that we make, myself included. Now that I am in charge of coaching and managing a junior team of community managers I realize that they need as much support as any other role within a company. To help you find the right fit for your team, here are a the top 3 tips to find a great social media manager, rookie or experienced.

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Topics: social media, marketing, engage employees, community management

There Are Non-Human Visitors In Your Google Analytics Reports!

Posted by Doug McCaffrey

Aug 7, 2015 2:06:21 PM

Go ahead and panic – there’s a ‘referral spam’ invasion underway!

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Topics: analytics, Google

Fad, Fiction, or Fact?

Posted by Alexa Oliver

Jul 29, 2015 11:30:15 AM

The Internet is an ever-evolving place. Since the beginning of the week, Google has announced it’s rolling back use of Google+ and Instagram is boasting record ad sales projections. As a marketer, it can be difficult to know what to follow and what to write off as nothing more than empty promises and passing trends that’ll have no real impact on the media landscape.

Here are some tips on what to follow and what to take with a grain of salt. 

Credit: iStock/Minerva Studio

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Topics: trends, social media

What to Consider When Writing for Web vs. the Page

Posted by Scott Vetter

Jul 17, 2015 7:00:00 AM

Is all content created equal? Our team has done a lot of writing for clients over the past couple decades. When PROSAR first started, we wrote content primarily for printed material: brochures, magazines, posters, ads, reports, even a national literacy program for students. Now, most of our content is used online: website, e-newsletters, banner ads and CTAs, whitepapers, and infographics.

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Topics: website, writing

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