There are certain words related to social media that people tend to use without really knowing what they mean. Working within an international setting these days, I have come to realize that certain words can become unclear or lost in translation. ENGAGEMENT is such a term
We all want to engage our community, we want to increase our engagement online, or what about that engagement statistic on Facebook, what does that mean?
- Will it drive more sales?
- Will it create a community of loyal customers?
- Will they spread your brand and promotions like wildfire?
The short answer is probably not. But... why not?
Although I am a strong believer in social media, engagement and community, I have come to realize that other factors need to be considered in order to build the right strategy. Here is my list of critical components: Your Customer, Your Offer, Your Goal and Your Industry.