Communicating with and Marketing to Millennials and Gen Z in 2015

Posted by Claire Phillipowsky

Feb 25, 2015 5:27:00 PM

It is important to be aware that every generation thinks differently. They have different shared experiences that often lead to different beliefs and different values. Accordingly, different generations communicate and want to be communicated to differently. Gen Y and Gen Z are no exception to this rule. Though, they are both different in many ways, they share many important similarities that should not be ignored by companies who want their attention.

So, if you’re marketing to one of these younger audiences you should keep a few things in mind.

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Topics: communications, advertising

With Big Data, SMEs Need to Focus

Posted by Scott Vetter

Feb 19, 2015 9:30:00 AM

Humans have a huge thirst for knowledge, and over the millennia we’ve done our best to apply that knowledge to better our lives. (Not bad for the offspring of some single cell amoeba.) But these days, our inventiveness and “need to know” may have gotten the better of us. The Internet has made information consumption an addiction, and many of us junkies. Whether it’s an individual habitually checking Facebook or a corporation collecting and mining big data, the information society has changed the rules and it is difficult for small and medium sized enterprises (SME) to follow along, let alone lead the game.  

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Topics: online information, big data, Small-Medium Sized Businesses

Online Marketing: When to Inform, When to Sell

Posted by Dave Auten

Feb 18, 2015 11:30:00 AM

One of the greatest challenges in online marketing is knowing when to inform and when to sell. Many mid-sized enterprises struggle with this when creating content and designing visitor flow for their websites. 



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Topics: Inbound marketing, online marketing, website design

Facebook Is Getting Older and so Is Your Audience!

Posted by Sandy Benoit

Feb 13, 2015 10:16:16 AM

What do you think about when I say social media?

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Topics: twitter, social media, facebook, customer engagement, audience

Breaking Brand: 3 Bad Ways to Treat a Brand

Posted by Scott Vetter

Feb 5, 2015 7:08:00 AM

You don’t have to be a marketer to understand that brand is important. A strong brand has great impact and can be successfully leveraged to influence your target market, competitors, the public, etc. It may have been an intangible concept several decades ago, but is now a measurable asset. The notion that a brand has value and should be supported is not new. Brand development, positioning and maintenance have long formed part of strategic marketing plans.

You’re nodding your head in obvious agreement that a brand deserves attention and protection. Why then, do we still see the following three brand breaking actions? (Give them a read, then give your head a shake.)

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Topics: branding, business development

Are You Selling Only Half of the Picture?

Posted by Dave Auten

Feb 4, 2015 12:27:40 PM

Do people and businesses only buy solutions to their problems? This is certainly not the case for consumers. But even in business, people will buy stuff to achieve what they want, not necessarily just what they need. There are two halves to consider. Don’t miss out on the other half of the picture.


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Topics: strategy, emotional connections in marketing, Selling

3 Marketing Resolutions to Keep in 2015

Posted by Claire Phillipowsky

Jan 27, 2015 10:50:29 AM

A bright, shiny new year lies ahead of us. It is full of opportunity and the chance to improve. As always, important marketing choices will have to be made in order to propel your business forward and to keep pace with everyone else.

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Topics: branding, website, Organic SEO, marketing strategy, mobile devices, responsive web design, website design, SEO, social media marketing, brand experiences, marketing trends

3 Reasons Why Your Inbound Marketing Isn’t Creating Sales

Posted by Scott Vetter

Jan 22, 2015 4:29:00 PM

It shouldn’t be new news that consumers (for both B2C and B2B) are shopping differently. The dynamic has changed and put the consumer in the driver’s seat. Technology has put tremendous resource and information at their fingertips, as well as control over how they receive the information. Marketers can no longer rely solely on broadcast media to effectively reach their audience.

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Topics: Inbound marketing, marketing strategy, sales

Marketing and Sales Strategy: The Need For Focus

Posted by Dave Auten

Jan 21, 2015 6:03:34 PM

“You can’t be everything to everyone.”


This maxim has never been more relevant than today. Those that specialize and focus in on what they do best usually outperform the generalists. Focus breaks down a big, fuzzy target into smaller, sharper targets that are easier to aim and excel at. Focus is the stuff of a sound marketing and sales strategy.


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Topics: sales strategy, marketing strategy

Top 3 Social Media Trends to Look out for in 2015

Posted by Sandy Benoit

Jan 15, 2015 3:35:47 PM

The holiday season has come and gone, the 2014 end-of-year lists have been published and the 2015 predictions have begun. In the spirit of the new year (and after reading so many articles about tech, marketing and social media new crazes), I have decided to compile my own list of the top 3 social media trends to look out for in 2015.

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Topics: trends, social media, e-commerce, smart devices

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