Almost every weekend this month and next, I volunteered to hang posters in my neighborhood promoting a local music festival coming up at the end of August. This probably seems like a weird, hypocritical thing for me to do being that I spend most of my time writing content for the web and working for a company whose very name has the word “inbound” in it.
But I’m not the only one doing this. Dozens of activist campaigns, political parties and bands regularly ensure that every city utility poll on Bank, Elgin and Rideau Streets are never bare. Ottawa musicians even spoke out earlier this year and started an online campaign called #PosterVigilante in an effort to stop their posters from being vandalized and torn down.